INTRODUCTION: We search the web for companies that we can use an an example of good email marketing practices and we make a few suggestions on how they could be better. After running 2,400 successful email marketing campaigns in 104 different industries, we’ve learned a thing or two about what works. We share our experience […]
Tag: Email Examples
Email Marketing Review: Bonacquisti Wine
INTRODUCTION: Our ZinMarketing Email Marketing Reviews are written so you can see a real live example of how a certain company is using email marketing and by example to show you how you improve. Up today, the Bonacquisti Wine Company in Denver. Billed as ‘Denver’s Urban Winery’, word on the street is they have a […]
A classic email collection case study: thehockeywriters.com
Sometimes I find an example of email marketing best practices that is just too good to pass up sharing. I was reading in the NHL off season to get my hockey fix, and I came across this website: http://thehockeywriters.com/ Aside from it’s great layout (and content of course), I noticed something. This simple popup showed up […]
Email Case Study: Smithsonian “We want you back” email campaign
Last year I let my subscription to the Smithsonian Magazine lapse. Just got too busy to do the renewal and still haven’t done it. They have my email address and from time to time I get a reminder message to renew. Sometimes these messages contain an incentive to motivate me to restart. Let’s take a […]
ZinMarketing Reviews the ALS Ice Bucket Challenge Email Strategies
I’m so envious. Somewhere, in some city, in some office, there is a marketing agency, or a marketing person, or a staff member who created the idea for the Ice Bucket Challenge. And in so doing, they created what every marketer dreams of. A bona fide, grand slam, viral marketing campaign… one that includes celebrities, […]
My best example of an email newsletter campaign (including design)
One of my clients from a few years ago has been continuing to work on their email newsletter and I think today it is one of the BEST examples out there of how to do a newsletter… especially if one of the reasons you do a newsletter is to sell product. Let’s jump right into […]
How to fix a mistake AFTER you’ve sent your email campaign
This topic came up recently after I received an email with a broken link in it. Then I received the correction email. In the next two days I received two more emails with problems in it so I thought I should give you a strategy or two on how to deal with fixing an email […]
How does a well-known artist build his email list?
If you haven’t seen Mr. Brainwash, and you like abstract artwork you’re in for a treat. I thought you might like to see how an artist uses the optin process to build his list. Let’s start at the beginning. Here is the home page from his site. www.MrBrainwash.com Right away you’ll notice it’s an artist […]
Collect more email addresses with smart mobile optin design
If you don’t read the Motley Fool financial website you’re missing out. Not that I’m a financial wizard or anything but they exemplify good content writing which is used to drive a big list. Here’s what I mean: The creation of great content that people read, combined with an opportunity to get more information […]
Sample newsletter checklist to help you create killer e-newsletters
Part of the challenge with creating a sample newsletter for you to base your e-newsletters on is there are so many different designs and templates available that your choices can be mind-boggling. However, that’s your challenge. How do you find an email newsletter template that can showcase your awesome brand? The good news is you […]