I get questions about email design constantly. Often I’m asked to review an email newsletter design so I thought it would help to show an example of a great email newsletter. Now you can apply the concepts to your own design. You’ve probably heard me say, you should apply 80% of your effort to your […]
Category: Email Design
Email Case Study: Smithsonian “We want you back” email campaign
Last year I let my subscription to the Smithsonian Magazine lapse. Just got too busy to do the renewal and still haven’t done it. They have my email address and from time to time I get a reminder message to renew. Sometimes these messages contain an incentive to motivate me to restart. Let’s take a […]
My best example of an email newsletter campaign (including design)
One of my clients from a few years ago has been continuing to work on their email newsletter and I think today it is one of the BEST examples out there of how to do a newsletter… especially if one of the reasons you do a newsletter is to sell product. Let’s jump right into […]
Don’t Make Me Think! An email design guide to improved readability
Many years ago, when I first got interested in online and Internet marketing, I came across a book called “Don’t Make Me Think!” by Steve Krug. Hard to believe this book is now 14 years old and on it’s second edition. Two things have stuck with me from this book. One, common sense it the […]