I thought you would benefit from seeing some good (and some not-so-good) email marketing practices used by top musicians… I would expect them to have a bigger Digital marketing budget than you do! Recently I discovered a new band, Lake Street Dive, so I rushed over to their website to learn more. Read this post […]
Tag: Email Examples
New Email Marketing Review for Musicians: Lake Street Dive
I discovered a new band recently, Lake Street Dive. They are FANTASTIC! So like any new fan I cruised over to their website to see what I could see. And of course, I immediately looked for an email sign up form. Once I got through the registration process I thought other musicians might appreciate a […]
Be specific with your email copy
Short post… BIG impact! I’ve been seeing more and more weak email copy these days and it’s been bugging me. Bugging me because much of it has been coming from big companies or professional marketers who should know better. Finally, I isolated the issue. It’s their writing. Their email copy breaks a fundamental rule of […]
Apple uses email as a competitive weapon
People are a bit down on Apple right now. The iPhone is 5 years old. The stock didn’t double in price again this year. New products are ho-hum. And now Samsung releases the Galaxy S4. Looks like the end is near! I laugh because this great company has stockpiled enough cash to buy Visa (the […]
How does a Facebook pro use email marketing?
Amy Porterfield is a Facebook marketing pro… but she is using email VERY effectively in the promotion of her own products and services. Let’s take a look. This blog post might be a bit on the longish side but you’ll see how important email marketing is even to the top social media pros. What does […]
Use Facebook Ads and a Landing Page to Build Your List
Here’s a pretty good example of a well-done ad plus landing page combo to build a list. Here’s the ad from my Facebook feed. Nothing fancy. Take note. The ad specifies “Biz Owners” in the headline. That’s a good thing. The missing link is no benefit is specified for signing up. You do learn there […]
Email Newsletter Tips and Tricks from H&M
This article is going to look a bit long but the email newsletter tips are best shown via screen cap so you can see an email newsletter campaign that is ALMOST done right. They sure are trying hard. Here’s the story. I’m in H&M with my kid and I see this newsletter sign up sign. […]
How Hastings Books almost connected with me!
I have to admit, I still like books. The old fashioned kind. You can hold them, lift them, use them for coasters. Don’t get me wrong. I do use Kindle and iBooks to read and find that very useful too. Yesterday I was cruising the aisles at my local Hastings and I always wondered why […]
How Effective is the email newsletter sign up process at Zappos.com?
Zappos is know as one of the top eCommerce sites on the web. Certainly top in the eyes of Amazon.com who bought them not too long ago. I noticed recently that Zappos.com is working on building their list. How good a job are they doing at collecting email addresses? First observation I would make is […]
An email marketing tip for restaurants.
I don’t see restaurants using email very often and I think they’re missing the boat. Email is such a powerful tool for bringing return visitors back to a restaurant or filling slow nights. I noticed a story last week about a restaurant that gave a discount for “well behaved kids”. The parents were proud, and […]