I’m writing this on the eve of the implementation of the CASL regulations which come into effect on July 1, 2014. Over the past few weeks, I’ve been reading various interpretations of the law and I’ve gone to the Canadian Government website to read the actual Act itself. Which leads me to say… I am […]
Category: Don’t Spam
Is email marketing really a bad word?
Every now and then I have to step back and take a look at this marketing channel called email marketing and see what big picture trends are unfolding. For many, many years email marketing was an afterthought, something you did when you had time. Then the ROI reports kept coming out that email turned in […]
What does SPAM look like?
I thought it would help to show you what SPAM looks like in your inbox. If you’re following any of these email marketing practices, your message could be perceived as SPAM, even if its not. I got this gem in my inbox yesterday. The from address is Life.Insurance. Since it’s not someone I know, or […]
Email Marketing: Don’t Be Accused of Being a Spammer
However, the line between marketing and spamming is woefully thin. Learning to recognize this line and stay on the right side of it will affect not only your marketing success but also your reputation. Email spamming is sending unsolicited email to a large number of recipients. While you might get a sale or two with […]