First off, if you’re not following MarketingSherpa online, you should be. They are one of those rare companies that tells you how things are based on real data. The big news from this report is really simple. Email marketing works and continues to work and companies are putting their money behind it. Are you? Every […]
Tag: Email Strategy
Email Marketing Provides the Biggest Positive Impact on Revenue
According to a recent study by webmarketing123.com
Why You Need a Monthly Email Newsletter
Most of you know that having an email newsletter is a good thing. Many of you even have the intent to create an email newsletter every month. Somehow, though, things go horribly wrong. It’s pretty rare for me to see a business where the email newsletter is a high priority… …yet it should be! If […]
ZinMarketing Reviews the ALS Ice Bucket Challenge Email Strategies
I’m so envious. Somewhere, in some city, in some office, there is a marketing agency, or a marketing person, or a staff member who created the idea for the Ice Bucket Challenge. And in so doing, they created what every marketer dreams of. A bona fide, grand slam, viral marketing campaign… one that includes celebrities, […]
Bring your old sales leads back to life with this simple email campaign
If you have sales reps, or an order desk this simple email campaign will give you an immediate boost in leads and sales immediate.
Email marketing is not a nice to have, now its an integral part of your marketing strategy.
When you want to reach out to someone new, you send them an email. When you want to follow up on a phone call, you send them an email. When you want to check in with a prospect, you send them an email. When you want to invite your best customer to your next open […]
Is email marketing really a bad word?
Every now and then I have to step back and take a look at this marketing channel called email marketing and see what big picture trends are unfolding. For many, many years email marketing was an afterthought, something you did when you had time. Then the ROI reports kept coming out that email turned in […]
How to Run A/B Split Tests to Improve Your Email Campaign Results
There are a group of professional marketers out there that believe strongly that tracking and measuring the ROI on your marketing money is one of the best ways to optimize your spend. They also believe that testing your marketing campaigns is one way to gain the highest possible return. I’m one of those types of […]
Think Social Marketing is Crushing Email? Think Again.
If you’re a marketer or own a business, you’ve heard the hype about social media marketing. You also may have experienced the distinct disappointment of a socially-driven campaign underperforming. A recent study by Custora sheds some new light on this. Email marketing is here to stay. As an email marketing specialist, maybe that statement smacks […]