Your email should always have a specific call to action in it. One of the best steps you can take is to plan your call to action BEFORE you write your email. You’ll get more clicks.
Tag: Email Best Practices
How to make your email signup process your best first impression
VIDEO: Here is an example of how to make your email signup process more effective. Case study: Chalone Vineyard. TRANSCRIPT: Hello this is Mitch Tarr, President and founder of ZinMarketing.com. Today we are going to go through an email review and walk through an email sign-up process, and just take a look and see how […]
Your Landing Page. An Email Rant. NHL Fail.
It’s that time of year. Summer. Yet we’re in the final round of NHL playoffs. This year Tampa Bay and Chicago are battling in a tight contest. Imagine my excitement when I got an email from the NHL letting me know I could get a day pass to watch a single NHL game online. Imagine […]
Watch our video on how to setup a powerful double optin offer and follow up sequence
INTRODUCTION: This video gives you a really solid introduction on how to setup and follow best practices for your double optin forms, offer, and process. VIDEO: TRANSCRIPT: Hi, Good Morning, this is Mitch Tarr, President and Founder of ZinMarketing.com. Today we’re going to do sort of a case study, step by step, how to build […]
A Lesson From LinkedIn on Email Newsletter Design
I get questions about email design constantly. Often I’m asked to review an email newsletter design so I thought it would help to show an example of a great email newsletter. Now you can apply the concepts to your own design. You’ve probably heard me say, you should apply 80% of your effort to your […]
The Email Marketing Trojan Horse
INTRODUCTION: A real common challenge is how to ensure you get the most emails opened every time you send something. Here’s a few tips in this short video. VIDEO: TRANSCRIPT: Hello it’s Mitch Tarr, President of ZinMarketing.com. I’ve got another email marketing tip for you today. I called this one the Trojan horse just to […]
ZinMarketing Email Marketing Review: Gigya
INTRODUCTION: Email marketing reviews are designed to showcase email best practices by way of showing an example of email marketing from a real company. We don’t know the company or anyone who works there. Gigya.com was selected as a potential candidate in our traditional way. We visit their site and pretend we are in their […]
Three Simple Tips to Make Your Emails Stand Out
I received an email today from one of the top marketers in the world (I’d argue he is simply THE best but we’ll save that for another day) and I noticed a few small things stood out which could make this email even better. Really Mitch, you’re going to improve the email copy of one of […]
Email Marketing Review: Bonacquisti Wine
INTRODUCTION: Our ZinMarketing Email Marketing Reviews are written so you can see a real live example of how a certain company is using email marketing and by example to show you how you improve. Up today, the Bonacquisti Wine Company in Denver. Billed as ‘Denver’s Urban Winery’, word on the street is they have a […]
Email Marketing Review: Startups.in
INTRODUCTION: This is the beginning of a new series in our email blogs and it’s appropriate we’ve selected a company called Startups.in to review. Here is a great little company that is just starting to execute its go to market strategy. From visiting their website we can see they are doing a great job of […]