Sometimes you don’t know what you don’t know. Here’s a nice integrated marketing campaign that makes use of the power of email marketing combined with remarketing tools in Facebook. The concept of an integrated email campaign is to combine a message in one medium (email) with a matching or supporting message in another medium (Facebook). […]
Author: Mitch Tarr
Learn how to create an effective double optin process
I’m using a band I recently discoverd to demonstrate best practices for a double optin process. Step by step. Watch this short video to see how it’s done. TRANSCRIPT: Hi! Good afternoon. This is Mitch Tarr, President and CEO of www.zinmarketing.com Today I’m going to be going through a little tip that teaches you […]
Hats Off to MarketingSherpa for their Email Effectiveness Report.
First off, if you’re not following MarketingSherpa online, you should be. They are one of those rare companies that tells you how things are based on real data. The big news from this report is really simple. Email marketing works and continues to work and companies are putting their money behind it. Are you? Every […]
How can a Streamsend Expert Help Your Email Marketing?
These days Email Service Providers, like Streamsend, are working hard to win your business and provide the best email marketing support possible. They have videos and tutorials to get you up and running as quickly as possible. But, there might be some important email marketing strategies you’re not using or certain processes you’re not familiar […]
Your Email Needs A Call To Action.
Your email should always have a specific call to action in it. One of the best steps you can take is to plan your call to action BEFORE you write your email. You’ll get more clicks.
Learn How to Make YOUR Email Marketing Campaigns Work!
If your email marketing is turning in poor results OR if you are spending too much time playing with email marketing you could benefit from an email review. We spend all our time working on email campaigns in all industries. So we know what makes a good campaign and how to fix broken ones. Fill […]
Why list building = lead generation
Let’s step back a bit. There are so many good applications for email marketing that I think many can get lost in the shuffle. And I see terminology used incorrectly leading many businesses to misunderstand what email marketing is all about. Let me explain. Have you ever heard the expression, “The money is in the […]
How to make your email signup process your best first impression
VIDEO: Here is an example of how to make your email signup process more effective. Case study: Chalone Vineyard. TRANSCRIPT: Hello this is Mitch Tarr, President and founder of ZinMarketing.com. Today we are going to go through an email review and walk through an email sign-up process, and just take a look and see how […]
Your Landing Page. An Email Rant. NHL Fail.
It’s that time of year. Summer. Yet we’re in the final round of NHL playoffs. This year Tampa Bay and Chicago are battling in a tight contest. Imagine my excitement when I got an email from the NHL letting me know I could get a day pass to watch a single NHL game online. Imagine […]
Use Email Signup PopUps Professionally on Your Website
INTRODUCTION: Most people don’t like popups. Most popups increase your signup conversion rate. Which do you want? VIDEO: Hello this is Mitch Tarr, President and founder of ZinMarketing.com. Today we are going to talk about pop-ups. A topic that is really emotional for many of you. Most people I talk to don’t like them, but […]