Email Basics Archives - Zin Marketing

Watch our video on how to setup a powerful double optin offer and follow up sequence

INTRODUCTION: This video gives you a really solid introduction on how to setup and follow best practices for your double optin forms, offer, and process. VIDEO: TRANSCRIPT: Hi, Good Morning, this is Mitch Tarr, President and Founder of ZinMarketing.com. Today we’re going to do sort of a case study, step by step, how to build […]

The Email Marketing Trojan Horse

INTRODUCTION: A real common challenge is how to ensure you get the most emails opened every time you send something. Here’s a few tips in this short video. VIDEO: TRANSCRIPT: Hello it’s Mitch Tarr, President of ZinMarketing.com. I’ve got another email marketing tip for you today. I called this one the Trojan horse just to […]

Three Simple Tips to Make Your Emails Stand Out

I received an email today from one of the top marketers in the world (I’d argue he is simply THE best but we’ll save that for another day) and I noticed a few small things stood out which could make this email even better. Really Mitch, you’re going to improve the email copy of one of […]

A classic email collection case study: thehockeywriters.com

Sometimes I find an example of email marketing best practices that is just too good to pass up sharing. I was reading in the NHL off season to get my hockey fix, and I came across this website: http://thehockeywriters.com/ Aside from it’s great layout (and content of course), I noticed something. This simple popup showed up […]

10 Email Marketing Copywriting Basics

I think email marketing copy is a very underutilized skill in your marketing arsenal. Not enough attention is paid to how to write good copy and why it’s so important to your results. Many of you may even think that it doesn’t matter what you write, it’s good enough. Truth is, email copy is perhaps […]

Are your email marketing campaigns fragmented?

Often I hear from new marketers that email marketing seems to be a bit overwhelming. There are many little details to get right and they have to be done in a rush so it seems like you never get things complete. Most often you start dropping things off your checklist and then the worst thing […]

Email marketing is not a nice to have, now its an integral part of your marketing strategy.

When you want to reach out to someone new, you send them an email. When you want to follow up on a phone call, you send them an email. When you want to check in with a prospect, you send them an email. When you want to invite your best customer to your next open […]

New Email Marketing Review for Musicians: Lake Street Dive

I discovered a new band recently, Lake Street Dive. They are FANTASTIC! So like any new fan I cruised over to their website to see what I could see. And of course, I immediately looked for an email sign up form. Once I got through the registration process I thought other musicians might appreciate a […]

BEWARE the crafty email marketer

Since I’m in the business, I’m on a LOT of lists. And I watch a lot of email campaign strategies. I see some really poor efforts, some very sleazy efforts and some very good strategies. Here’s what your crafty email marketer might be up to. 1. They tempt you with new offers You should be […]