The iPad has made quite a splash this year in all industries and it was only a matter of time before innovative marketers figured out how to use the iPad to increase direct to consumer wine sales. I’ve seen a few blog posts recently which highlighted how an iPad can help collect email addresses in […]
Tag: Grow Your List
Five Opt In Email Marketing Tips for B2B Marketing.
Opt in email marketing is all the rage these days. However, I see so many mistakes I thought I would boil it down to five simple-to-follow tips so you can build your lead flow and generate more sales. 1. Offer a whitepaper or report. Many companies demonstrate that they are industry thought leaders by writing […]
Top Marks for Mr Lube Email Personalization
So I’m in Vancouver, BC last week and I have some time between appointments so I figure now is as good a time as any to get the oil changed in my car. I drive into a Mr Lube oil change center and at the end of the service the attendant hands me this form. […]
Do You Have a Newsletter Signup in Your Wine Tasting Room?
This email marketing tip for increasing list size is pretty simple. Yet most wineries don’t do it. In your wine tasting room you need a form like this one from Imagery Winery in Sonoma Valley, CA. These guys are doing three things properly. 1. They tell you what to expect. “Get the latest news […]
A Tip From Victoria’s Secret on Building Your Email List.
Sometimes an example is the best way to show a lesson on building your email list. You know Victoria’s Secret is a mega brand. They have top notch marketers on board and follow best practices in their email campaigns. But this one really stands out. Look at the window below and I’ll give you four […]
Build Your Email Marketing List FAST!
Your email marketing list is one of the keys to success for email marketing but many companies don’t know how to go about creating their in-house list. If you do these five things you’ll soon find you have an email marketing list of eager buyers and prospects that will flood your business with new orders. […]
Twitter Can Help You Grow Your Email List.
Here’s an example of a simple email collection method used by Publishers Clearning House. It’s a two step process. Here’s how it works. 1. Run a Contest. You can see in the screen cap below that a Photo Contest has been created offering a $2,500 to the winning photographer. In order to win the prize […]
Wall Drug Store and Email Marketing Strategies
If you’ve ever driven across the Midwest on I-90 you’ll know the name of Wall Drug Store in Wall, South Dakota.
Restaurant Marketing Ideas Using Email.
To me running a restaurant seems like galloping on a horse that you almost control but not quite. Things happen fast, lots can go wrong, and there are lots of moving parts. But I find so few restaurants are using this killer medium I thought it was time to give a small prod. Here’s a […]
A Simple Tip to Improve Your Signup Form.
Not every thing you do to improve your email marketing has to be a grand slam. You can do quite well making small, incremental improvements to your whole signup and emailing experience for your readers. Here’s a simple one you can do right now that can improve the conversion rate you get from your signup […]