After talking with hundreds of businesses about email campaigns I find one theme seems to come up again and again. Emails are rushed or last minute or late and that means you aren’t doing your best work… …but more importantly you’re probably missing out on opportunities because you don’t give yourself time and space to […]
Tag: Email Strategy
Learn How to Create YOUR Email Marketing Campaigns
How do you create your email marketing campaigns? Where does the inspiration come from? We have to constantly create new campaigns for clients so we need to be on the top of our game. Here’s how we keep the creative juices flowing and generate new email marketing campaigns. First we need a plan Usually we […]
Free Prize Inside – Email Marketing Lessons from Cracker Jack
What does Cracker Jack and email marketing have in common. I’ll tell you. There is one single marketing principle I see email marketers break all the time. More on that in a second. Did you know Cracker Jack has been giving away a “Toy Surprise Inside!” for over 100 years? Cracker Jack had been started […]
Reports show SEO and Email Marketing Deliver Highest ROI
Did you know that today’s edition of the New York Times contains as much information as someone living during the 1600s processed during an entire lifetime? We’re often told we live in the “Information Age”; perhaps we should call it the “Inundation Age” instead.
The Psychology of Influence and effective email marketing
One of my favorite marketing books is: “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini. I first read it a few years back and have since re-read it twice. Its message is that powerful… for marketers that is. Dr. Cialdini outlines 6 methods of influence and explains why each method works. One of […]
Three Email Marketing Techniques To Increase Your Website Traffic
Email marketing continues to be a highly effective method to promote brand awareness and sell products and services. While most people do not want a lot of clutter in their email boxes, well-crafted email marketing from a familiar vendor can be welcomed and some people even look forward to the next message. Quality email marketing […]
Learn from this perfect B2B email marketing campaign.
I won a new client recently. I love them. They are a perfect fit for our email marketing strategies and I thought I would take a look at how B2B email marketing did the selling for me… …because I just took the phone call and signed the deal. No convincing, no selling, no price discounting. […]
Email Marketing for Dummies(R) Gets It Right!
I was browsing the shelves at Barnes and Noble the other day (I know what a quaint idea) and I saw this title sitting in the marketing section of the Dummies series. I couldn’t resist and took it home to review how they approached this tricky marketing channel. I’m happy to report they got […]
Where’s the money in email marketing?
Let’s not think about you for a second, let’s think about YOUR customer. Who are they? What era or age demographic are they from? Recently there has been a lot of media attention focused on the 700 million subscribers on Facebook, but spend a minute and think about who they are. If your audience is […]
When Is the BEST Time to Send Your Email Marketing Campaigns?
I get this question all the time. You’d be surprised to learn (or maybe not) that there are webinars and blog posts and reports from Email Service Providers that provide insight into this question. However, the real answer is: “It depends.” It depends on your list and your list’s behaviors. You can’t really answer this […]