By now you’ve probably heard of Groupon. If you haven’t, you will soon. (or visit the Groupon website and read about it) First, we can all take a lesson from the Groupon site design. Here is their sign up box where you can join their list. You should note that this ACTION form is […]
Tag: Email Optin Offers
Jim Kurkal is a Genius…Grow Your List More Quickly.
I’ve been working with Aweber for a number of years and have been a big fan of their software to support your email marketing campaigns. One reason I like Aweber is they are one email marketing service vendor who supports popup windows to help increase your signups. “I won’t ever use popups. I hate them!” […]
Email Marketing for Retail – Ask for an Email Address.
Retail seems like a natural to me to be collecting email addresses at point of sale but so many just don’t do it. However those that are doing it today will be the healthy ones in the coming years. Here’s a simple example of a coupon in exchange for an email address that any […]
American Apparel Email Address Bonanza!
This is good stuff. American Apparel runs a Twitter promo to trade a special no strings offer for your email address. Then, when you link to the page to see the offer see the information they are asking for. I see all kinds of examples of great segments. They can send out promotions based […]
I Love Marie Forleo – because she gets email marketing copy.
Here’s a great example of how to write email copy to encourage people to join your list. You think that visitors on your site fill in your optin form just because you ask them. Think again. They have to have a good reason to do so. Here’s an example of good email marketing copy from […]
A Tip From Victoria’s Secret on Building Your Email List.
Sometimes an example is the best way to show a lesson on building your email list. You know Victoria’s Secret is a mega brand. They have top notch marketers on board and follow best practices in their email campaigns. But this one really stands out. Look at the window below and I’ll give you four […]
Build Your Email Marketing List FAST!
Your email marketing list is one of the keys to success for email marketing but many companies don’t know how to go about creating their in-house list. If you do these five things you’ll soon find you have an email marketing list of eager buyers and prospects that will flood your business with new orders. […]
VERSUS Locks Their Email Copywriter Out of the Room!
It’s the only explanation I can think of for the following email optin process. I’ve been following the Tour de California this week and so naturally I end up on www.Versus.com to keep on top of the latest. I can’t help myself, I look for the place where I can sign up for something. Here’s […]
Twitter Can Help You Grow Your Email List.
Here’s an example of a simple email collection method used by Publishers Clearning House. It’s a two step process. Here’s how it works. 1. Run a Contest. You can see in the screen cap below that a Photo Contest has been created offering a $2,500 to the winning photographer. In order to win the prize […]
Wall Drug Store and Email Marketing Strategies
If you’ve ever driven across the Midwest on I-90 you’ll know the name of Wall Drug Store in Wall, South Dakota.