Let’s step back a bit. There are so many good applications for email marketing that I think many can get lost in the shuffle. And I see terminology used incorrectly leading many businesses to misunderstand what email marketing is all about. Let me explain. Have you ever heard the expression, “The money is in the […]
Tag: Email Marketing Tips
ZinMarketing Email Marketing Review: wheregolfisfirst
INTRODUCTION: Each week, we select a company and review their visible email marketing tactics. We never know what’s going on behind the scenes, but there are always lessons learned by looking in the window. We don’t know this company but we were intrigued by their business. This week we review www.wheregolfisfirst.com We don’t know […]
3 Tips for Professional Email Marketing Newsletters
You’ve made the smart decision to start using email marketing newsletters to gain more customers and more subscribers to your website. But to achieve maximum effectiveness for your email campaign, make sure you cover these three basics for professional email marketing newsletters. 1. Lay it out clearly. When you’re designing your email newsletter, it helps […]
ZinMarketing Email Marketing Review: loggly.com
INTRODUCTION: Each week, we select a company and review their visible email marketing tactics. We never know what’s going on behind the scenes, but there are always lessons learned by looking in the window. We don’t know this company and haven’t worked with them directly. However, just by observing the critical first steps a company […]
31 Ways to Build Your Email List 10X Faster
There are many ways to improve on email list building – and these 31 tips will help you drastically improve the rate at which you build your list. Host webinars or other shows with other people – and market to each other’s audience Host a webinar yourself Make your lists opt-in by sending renewal messages […]
Here’s 4 Reasons Your Email Drip Campaigns Are Failing
INTRODUCTION: Email drip campaigns, or autoresponder sequences, or trigger emails are all ways of describing a series of emails that are sent over a period of time. These emails are triggered by a specific event, typically a purchase, or opting into a list. Some examples of email drip campaigns could be: A welcome series after your […]
How to fix a mistake AFTER you’ve sent your email campaign
This topic came up recently after I received an email with a broken link in it. Then I received the correction email. In the next two days I received two more emails with problems in it so I thought I should give you a strategy or two on how to deal with fixing an email […]
Get ready for Canadian Anti-Spam Legislation (CASL)
I’m writing this on the eve of the implementation of the CASL regulations which come into effect on July 1, 2014. Over the past few weeks, I’ve been reading various interpretations of the law and I’ve gone to the Canadian Government website to read the actual Act itself. Which leads me to say… I am […]
Follow me. Like me. Like me. Like me.
Time to talk about calls-to-action. We see the text ‘Like me’ so often these days we think it should mean something. But to a marketing professional, it means nothing… nothing. Yet you see this call-to-action thrown into every ad copy you see on a daily basis. The reason it fails as a call-to-action is that […]
How does a well-known artist build his email list?
If you haven’t seen Mr. Brainwash, and you like abstract artwork you’re in for a treat. I thought you might like to see how an artist uses the optin process to build his list. Let’s start at the beginning. Here is the home page from his site. www.MrBrainwash.com Right away you’ll notice it’s an artist […]