After working with hundreds of accounts in 104 different industries designing, writing, and sending emails there seems to be 5 marketing emails that I see again and again. It makes sense to me that you should know how to write THESE 5 emails because some day you’re going to need one or all of them! […]
Tag: Copy Tips
Be specific with your email copy
Short post… BIG impact! I’ve been seeing more and more weak email copy these days and it’s been bugging me. Bugging me because much of it has been coming from big companies or professional marketers who should know better. Finally, I isolated the issue. It’s their writing. Their email copy breaks a fundamental rule of […]
Let’s work on getting your emails opened with better subject lines!
Short post today… but a very powerful post. Subject lines are the thin edge of the wedge. If your email subject line is working you have a much better chance of getting someone to read your email message. One big piece of advice first: DON’T TRICK PEOPLE! They don’t like it and won’t respond well […]
What does SPAM look like?
I thought it would help to show you what SPAM looks like in your inbox. If you’re following any of these email marketing practices, your message could be perceived as SPAM, even if its not. I got this gem in my inbox yesterday. The from address is Life.Insurance. Since it’s not someone I know, or […]
Email copywriter? I don’t need no stinking email copywriter!
It just seems like there are certain fields where everyone is an expert! That’s like if you go to the movies, you’re a film critic. If you eat at restaurants, you’re a chef. You drive a car, so you’re a mechanic. You watch Superbowl commercials, so you’re an ad exec. Finally, you receive emails so […]
6 Simple Ways to Make Your Emails Easy to Read
You create emails. You write emails. You send emails… but do your readers read your emails? Have you made it as simple as possible for your audience to digest your message? Remember, there is LOTS of competition for attention in their inbox. Here are six easy ways to make your message more readable and increase […]
The Psychology of Influence and effective email marketing
One of my favorite marketing books is: “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini. I first read it a few years back and have since re-read it twice. Its message is that powerful… for marketers that is. Dr. Cialdini outlines 6 methods of influence and explains why each method works. One of […]
Email Marketing Tips from Chris Brogan
I was poking around today looking for an idea for this blog post and I stumbled on a post by Chris Brogan. (http://www.chrisbrogan.com/inbox/) Rather than paraphrase what he said I’m going to simply cut and paste a portion of his content simply because I couldn’t agree more and I couldn’t write it any better myself! […]
How We Write Email Copy Around Here For Maximum Results
In my humble opinion most people spend too much time fretting about the color and layout of their email template and way too little time focusing on the copy that makes up their email. Here’s how we write email copy here and why it produces such good results. These tips are so powerful, I”m reluctant […]
Three ways to improve your email marketing results!
One thing I know for sure, after sending millions of emails and watching the results, if you don’t think about your reader first and above all else, you will lose their interest. I attended an email marketing conference recently and one presenter who was supposed to be talking about email deliverability issues couldn’t help but […]