Your email should always have a specific call to action in it. One of the best steps you can take is to plan your call to action BEFORE you write your email. You’ll get more clicks.
Tag: Copy Tips
Three Simple Tips to Make Your Emails Stand Out
I received an email today from one of the top marketers in the world (I’d argue he is simply THE best but we’ll save that for another day) and I noticed a few small things stood out which could make this email even better. Really Mitch, you’re going to improve the email copy of one of […]
31 Ways to Build Your Email List 10X Faster
There are many ways to improve on email list building – and these 31 tips will help you drastically improve the rate at which you build your list. Host webinars or other shows with other people – and market to each other’s audience Host a webinar yourself Make your lists opt-in by sending renewal messages […]
What can we learn from Schlotzky’s email club?
If you want to do email marketing for your restaurant, here is an example of three things you might want to avoid. I was at Schlotzsky’s Deli the other day and while I was in line to order I saw this sign. Here are three things you can do to improve this campaign if you […]
Email Case Study: Smithsonian “We want you back” email campaign
Last year I let my subscription to the Smithsonian Magazine lapse. Just got too busy to do the renewal and still haven’t done it. They have my email address and from time to time I get a reminder message to renew. Sometimes these messages contain an incentive to motivate me to restart. Let’s take a […]
10 Email Campaigns You Can Run This Month
Sometimes you sit down to send an email to your list and you come up blank. When that happens you are likely to do two things. Put it off for later (which never comes), or you might be tempted to resend something you’ve done before. Here are a few simple ideas you can use to […]
Put some variety in your email subject lines
Short post today designed to help you write more compelling, interesting subject lines. Good subject lines draw you into the message where the message does its job of sending you to the landing page. With that in mind, your subject should be catch your reader’s attention and pair with the first sentence to draw the […]
10 Email Marketing Copywriting Basics
I think email marketing copy is a very underutilized skill in your marketing arsenal. Not enough attention is paid to how to write good copy and why it’s so important to your results. Many of you may even think that it doesn’t matter what you write, it’s good enough. Truth is, email copy is perhaps […]
Hey Mitch. Does email personalization still work?
Email personalization is a topic you hear hotly debated in marketing circles… and it has been for some time. First of all. Email personalization is the concept of including a person’s name in an email to make it more, well, personal. In so doing, it becomes more effective because the reader thinks you really are […]
Email Copywriting Tips to Help You Create More Effective Email Copy
It’s no secret around here that we are fans of the power of good email copy. If you believe that you can write almost anything and it will be equally effective then this blog post isn’t for you. However, if you believe that effective email copy can make your message stand out and propel your […]