Guest Post. This is a guest post written by Jim Kukral, author of “Attention! This Book Will Make You Money.” Pay attention, he is right on the mark with this post. Blast is a word you need to take out of your vocabulary. Nobody wants to be blasted. If you want that, go hunting with […]
Category: Email Marketing Tips
Five Opt In Email Marketing Tips for B2B Marketing.
Opt in email marketing is all the rage these days. However, I see so many mistakes I thought I would boil it down to five simple-to-follow tips so you can build your lead flow and generate more sales. 1. Offer a whitepaper or report. Many companies demonstrate that they are industry thought leaders by writing […]
What’s an Email Autoresponder and Why Do You Need One?
I think an email autoresponder is probably the biggest secret weapon in the email marketing arsenal. An email autoresponder isn’t a complicated thing. It works like this. 1. Something happens. Like someone signs up for your newsletter. 2. An email automatically gets sent. 3. Other emails follow to a predetermined timeline. Here’s a simple method […]
Top Marks for Mr Lube Email Personalization
So I’m in Vancouver, BC last week and I have some time between appointments so I figure now is as good a time as any to get the oil changed in my car. I drive into a Mr Lube oil change center and at the end of the service the attendant hands me this form. […]
Generate Leads Using Ezine Ads
Ezine ads aren’t thought about very often but make sure you test them out for your marketing. In the past 10 years many companies have been building large followings by writing Ezines with great content. Along the way some of these companies have decided that by placing ads in their Ezines they could generate a […]
No More Email Marketing Campaigns For Ben & Jerry’s!
What! Could this be the end of an era? Are email lists doomed? Did the Facebook fan page triumph? Well, not exactly. Earlier this week Ben & Jerry’s shared in their customer email that they would no longer be sending emails to their list. They are putting their efforts into their social media campaigns instead. […]
Do You Have a Newsletter Signup in Your Wine Tasting Room?
This email marketing tip for increasing list size is pretty simple. Yet most wineries don’t do it. In your wine tasting room you need a form like this one from Imagery Winery in Sonoma Valley, CA. These guys are doing three things properly. 1. They tell you what to expect. “Get the latest news […]
Live Face On Web Hits a Home Run With Their Email Marketing
Live Face On Web is a company that produces live model videos you can post on your website to tell your story and help increase conversions. The Home Run! Today I clicked on a link in an email I received and became a Live Face On Web customer. Let me share my inbox with you […]
Facebook COO Says Email “Probably Going Away”
What a great headline! This story has been circulating over the web this morning and I had to chime in and provide my own headline. It reads, Facebook COO misses the point. As a professional marketing agency, one who provides email marketing services for my clients, email usage plays a critical role in our work. […]
A Tip From Victoria’s Secret on Building Your Email List.
Sometimes an example is the best way to show a lesson on building your email list. You know Victoria’s Secret is a mega brand. They have top notch marketers on board and follow best practices in their email campaigns. But this one really stands out. Look at the window below and I’ll give you four […]