How do you create your email marketing campaigns? Where does the inspiration come from? We have to constantly create new campaigns for clients so we need to be on the top of our game. Here’s how we keep the creative juices flowing and generate new email marketing campaigns. First we need a plan Usually we […]
Category: Email Marketing Tips
What can NBC Sports teach us about relevancy? Not much, actually.
I’ve told you more than once that relevancy is the top reason that people are responsive to your mailings and receiving non-relevant emails is the top reason people unsubscribe from your email list. And I’ve finally found a good example to show you how NOT to do it–courtesy of NBC Sports. During the month of […]
Watch These 5 Email Marketing Statistics Like a Hawk!
Ever since I took my first marketing workshop in 1997 I found an affinity for marketing you can measure. Not all marketers share my obsession with tracking marketing results and they quote the trite marketing citation, “I know that 50% of my marketing budget is wasted. I just don’t know which half.” Well, we know […]
Email Marketing: Don’t Be Accused of Being a Spammer
However, the line between marketing and spamming is woefully thin. Learning to recognize this line and stay on the right side of it will affect not only your marketing success but also your reputation. Email spamming is sending unsolicited email to a large number of recipients. While you might get a sale or two with […]
3 Unique Email Popup Examples
You all know those annoying popups. You’re on a site minding your own business and suddenly a window is blocking your view! Just so we’re all on the same page. It doesn’t matter that you like or dislike email popups, what matters is that if you use them properly, your sign up rate for new […]
Use an email checklist so your emails are correct when you hit ‘Send!’
I’ve been meaning to write about this topic for a while now since I noticed how easy it is to make an error in your email campaigns. It’s one thing when I send you a personal email with an occasional error in it but it’s a whole different matter when you’re sending a message to […]
Proven Email Marketing Tips And Tricks For The Typical Business
Email marketing is an inexpensive, easy way to reach many customers at once. By following accepted etiquette and optimizing each message, you can interest customers without overwhelming them. Layout and Organization The layout, organization and design of your email marketing messages is crucial to their success. Put the most important information “above the fold”; […]
Why Targeted Email Marketing Can Be Profitable For Your Company
The best worded, most beautiful images, and most persuasive advertisement will fail if it is sent to the wrong audience. This is why you do not see RV dealers targeting the 18-year- old demographic. Instead they target their audience towards individuals closer to retirement age. In email marketing, many overlook targeted strategies. It is common […]
The Psychology of Influence and effective email marketing
One of my favorite marketing books is: “Influence: The Psychology of Persuasion” by Dr. Robert Cialdini. I first read it a few years back and have since re-read it twice. Its message is that powerful… for marketers that is. Dr. Cialdini outlines 6 methods of influence and explains why each method works. One of […]
Guidelines for email marketing frequency
I get one question and comment from clients and prospects fairly often. It goes something like this… “I don’t want to annoy people so I don’t want to send emails more than one per month.” Which leads to the following question… “How often should I send emails to my list?” I find that usually this […]