INTRODUCTION: Email drip campaigns, or autoresponder sequences, or trigger emails are all ways of describing a series of emails that are sent over a period of time. These emails are triggered by a specific event, typically a purchase, or opting into a list. Some examples of email drip campaigns could be: A welcome series after your […]
Category: Email Autoresponder
How to set up your email double opt in process for maximum effect
The beginning of any relationship is where you have a chance to make a lasting first impression… either positive or negative. And email marketing is no different. Usually the sign up process is where you get to make that first impression. I thought it would be helpful today to go through those steps, one by […]
Basic Email Autoresponder Examples and Tips
I often take for granted that certain styles and methods work with autoresponders and other styles and methods often have the opposite effect. Firstly, it should go without saying, using autoresponders can give you an advantage over your competition right away. Most companies and professionals don’t use them. So the simple fact of using autoresponders […]
Will an autoresponder series help your sales?
You might have heard of an autoresponder by another name. Sometimes it’s called an auto responder or the follow up emails might be called a drip campaign or lead nurturing, but they all are capable of doing the same thing. They take a stranger and start to build a relationship of trust. To what end? […]
Learn from this perfect B2B email marketing campaign.
I won a new client recently. I love them. They are a perfect fit for our email marketing strategies and I thought I would take a look at how B2B email marketing did the selling for me… …because I just took the phone call and signed the deal. No convincing, no selling, no price discounting. […]
Why You Need an iContact Email Autoresponder
You probably know already we are fans of iContact, the email marketing software company which helps you to set up and run excellent campaigns. What you probably don’t know is that iContact provides a very powerful and comprehensive email autoresponder feature. You can learn more about the ins and outs of the emailautoresponder here but […]
Five Opt In Email Marketing Tips for B2B Marketing.
Opt in email marketing is all the rage these days. However, I see so many mistakes I thought I would boil it down to five simple-to-follow tips so you can build your lead flow and generate more sales. 1. Offer a whitepaper or report. Many companies demonstrate that they are industry thought leaders by writing […]
What’s an Email Autoresponder and Why Do You Need One?
I think an email autoresponder is probably the biggest secret weapon in the email marketing arsenal. An email autoresponder isn’t a complicated thing. It works like this. 1. Something happens. Like someone signs up for your newsletter. 2. An email automatically gets sent. 3. Other emails follow to a predetermined timeline. Here’s a simple method […]
The Truth About Hubspot Email Marketing.
Somewhere on the web, sometime last year I came across a company called Hubspot. They enticed me to give up my email address with a report of some sort (I don’t remember which) and I started to receive various and sundry emails from them. You know what it’s like. Your inbox is full, you are […]
Permission Marketing – Still True After 11 Years!
It’s hard to believe that Permission Marketing by Seth Godin was published in 1999–over 11 years ago.