The Top 10 Tips to Make Your Autoresponders Sell.

10.  Make your autoresponder come from an actual person’s name–not an entity like info@ or sales@ or news@.  People want to deal with people. 9.  Your first autresponder message should be delivered right away.  Don’t send something in the next day or anything other than RIGHT NOW. 8.  Your first autoresponder message should be a […]

Borders Uses a Powerful Email Autoresponder.

Borders books has a customer loyalty program called the Borders Rewards program.  I thought you might be interested in the powerful email autoresponder series that is sent out once you join the program. Here are the emails in the autoresponder series that you see when you join. Check out the subject line and the date […]

76% of Exhibitors Do Not Send A Tradeshow Email After The Show!

I nearly fell over when I heard this tradeshow email statistic.  I’ve been to shows, traveled long distances, stood on my feet for 3 days, sleep 4 hours a night, collected leads like crazy and returned home exhausted only to find a stack of things to deal with.   But that just tells me that […]