It’s no secret around here that we are fans of the power of good email copy. If you believe that you can write almost anything and it will be equally effective then this blog post isn’t for you. However, if you believe that effective email copy can make your message stand out and propel your […]
Tag: Email Best Practices
Are your email marketing campaigns fragmented?
Often I hear from new marketers that email marketing seems to be a bit overwhelming. There are many little details to get right and they have to be done in a rush so it seems like you never get things complete. Most often you start dropping things off your checklist and then the worst thing […]
Two ways to run split tests in your email marketing campaigns.
A/B split testing is one of the single most important skills you can learn as an email marketer. I may have told you this story before but… it’s a good one. I attended an email conference in Miami a few years ago and the presenter showed two different emails they were split testing for their […]
The 5 Marketing Emails You Must Learn How to Write
After working with hundreds of accounts in 104 different industries designing, writing, and sending emails there seems to be 5 marketing emails that I see again and again. It makes sense to me that you should know how to write THESE 5 emails because some day you’re going to need one or all of them! […]
Time to deal with the dreaded email popup.
You know the one. You land on a new site and blink the page is greyed out and there is a popup blocking your view. Most of us hate that! And because of that, most of us don’t want to inflict that feeling on our new, skittish visitors when they arrive on our site. We’d […]
Email Marketing Reporting Made Easy
I’ve been working with some new clients lately and one of the very first things I do is go back over their previous email campaigns. All Email Service Providers (ESP) provide reports as part of their service. They all do it a bit differently from each other and have their own interface and quirks. What […]
Does Google Love or Hate Email Marketers? The New Google One-Click Unsubscribe Arrives.
Google Gmail Unsubscribe Feature… Attention email marketers… Google hates you! Or… do they really love you and try to make your life easier? I subscribe to the ‘Google loves you’ theory. Really though, it’s all how you look at it. In Google’s latest Gmail update, an unsubscribe button will now appear in the header of […]
Collect more email addresses with smart mobile optin design
If you don’t read the Motley Fool financial website you’re missing out. Not that I’m a financial wizard or anything but they exemplify good content writing which is used to drive a big list. Here’s what I mean: The creation of great content that people read, combined with an opportunity to get more information […]
Sample newsletter checklist to help you create killer e-newsletters
Part of the challenge with creating a sample newsletter for you to base your e-newsletters on is there are so many different designs and templates available that your choices can be mind-boggling. However, that’s your challenge. How do you find an email newsletter template that can showcase your awesome brand? The good news is you […]
Email campaigns, musicians, and sign up strategies
I thought you would benefit from seeing some good (and some not-so-good) email marketing practices used by top musicians… I would expect them to have a bigger Digital marketing budget than you do! Recently I discovered a new band, Lake Street Dive, so I rushed over to their website to learn more. Read this post […]