It’s always been true in business, people like to deal with real people. When you’re sending an email to get a message across, you should find and use a ‘voice.’ Your voice. So if you’re funny, be funny. If you are hip, be hip. If you are a detail person, be precise. Use language and […]
Tag: Copy Tips
What Can We Learn from Black Friday Email Campaigns?
Black Friday…biggest shopping day of the year. Camping out to get a flat screen TV. Scanning the web for the very best deals. Fighting for your spot in line. Sound great. Glad I spent mine online and skipped the crowds. Here’s a list of a few of the emails I received on Black Friday and […]
I Love Marie Forleo – because she gets email marketing copy.
Here’s a great example of how to write email copy to encourage people to join your list. You think that visitors on your site fill in your optin form just because you ask them. Think again. They have to have a good reason to do so. Here’s an example of good email marketing copy from […]
We Can All Learn From Seth Godin.
We can all learn from Seth Godin, not only because he has a great marketing mind but he is a gifted writer with the ability to articulate marketing principles clearly. In marketing, clarity of thought and words trumps most other strategies you can adopt. Visit his blog and you’ll see this info. There is […]
Paula Begoun Has Awesome Email Newsletter Design.
I have to say, I”m not really Paula’s prime demographic but I’m on her list and I look forward to receiving her emails. Simply because they are done right. I’ll show you why in this email review. ***I’ll be reviewing this email design from a marketing perspective rather than a pure design perspective, just so […]
Three Ways to Get Your Winery Emails Read.
Easy to say, hard to do. One thing I know for sure, after sending millions of emails and watching the result. If you don’t think about your reader first and above all, you will lose their interest. I attended an email marketing conference recently and one presenter, from a company, who was supposed to be […]
Personalize your emails and increase sales.
Email is one of the most valuable communication channels with consumers than ever before. You can tell whether your message is real, relevant, personal, and meets the expectations you have of the sender. And when the email doesn’t meet those standards, we can hit the opt out or spam button – and we don’t have […]