I get this question all the time. You’d be surprised to learn (or maybe not) that there are webinars and blog posts and reports from Email Service Providers that provide insight into this question. However, the real answer is: “It depends.” It depends on your list and your list’s behaviors. You can’t really answer this […]
Category: Email Marketing Tips
Email Marketing Strategy–Did Amazon Just Email my Kindle?
I was hosting a webinar this morning and one of the questions I was asked was now that everyone is on Facebook and Twitter should I place less emphasis on my email strategy? In a word ‘NO’, but here’s why. You have to think of email not so much as a concrete channel and more […]
The Toughest Part of Creating Big Email Marketing Campaigns
Have you ever been stuck in a rut? Perhaps you send a monthly email newsletter or perhaps you send out a weekly promotion or perhaps you create a new marketing campaign each month? How long before you find yourself making tweaks to an old campaign and not daring to invent an entirely new campaign? That’s […]
What Can We Learn from Black Friday Email Campaigns?
Black Friday…biggest shopping day of the year. Camping out to get a flat screen TV. Scanning the web for the very best deals. Fighting for your spot in line. Sound great. Glad I spent mine online and skipped the crowds. Here’s a list of a few of the emails I received on Black Friday and […]
Groupon.com Teaches Us About the Email Marketing List-Part II
Now we’re getting somewhere. Today I read a news announcement that Google is considering buying Groupon.com That’s pretty darn good for a company that has only been around for…what, two years or so? In case you don’t know them, Groupon works like this. You sign up for a ‘deal of the day’ in the city […]
Use Email Marketing to Acquire New Customers-A Lesson From Groupon Part I
By now you’ve probably heard of Groupon. If you haven’t, you will soon. (or visit the Groupon website and read about it) First, we can all take a lesson from the Groupon site design. Here is their sign up box where you can join their list. You should note that this ACTION form is […]
How to Write A Winning Email Newsletter in 30 Minutes or Less.
We see businesses quite often struggle with creating email newsletters or email promotions. It seems like they over think things and end up making what can be a simple process more complicated than it has to be. Follow these four steps for creating email newsletters and email promotions and you’ll spend less time worrying over […]
Why Don’t My Email Marketing Campaigns Work?
Could be one thing, could be many things, or could be something that’s been slowly building up. Go through this checklist and see how many of these areas you could improve. 1. Your collection methods. It all starts with how you are collecting your emails. The more open and transparent and more good reasons you […]
Jim Kurkal is a Genius…Grow Your List More Quickly.
I’ve been working with Aweber for a number of years and have been a big fan of their software to support your email marketing campaigns. One reason I like Aweber is they are one email marketing service vendor who supports popup windows to help increase your signups. “I won’t ever use popups. I hate them!” […]
How to Use an iPad to Grow Your Email List.
One question I get frequently is “How do I grow my list?” I’ve shown some great examples of list building techniques here in this blog but I came across one yesterday that I thought was quite well done. Use an iPad as a data entry screen. This is a simple three step process and you’ve added […]