I’m not ashamed to say I’m a big fan of pizza. My waistline doesn’t agree but who’s in charge here. One company that I think does an excellent job and the discipline of marketing is Papa Johns. I’ve got a ton of great marketing campaigns and today’s example is a fundamental tenant of marketing that […]
Category: Email Marketing Tips
Three Little Known Tips To Building Your Email Marketing List
One of the most important things you can focus on as an online marketer is email list building. The email list is the primary tool for online marketing. A quality list is the foundation of your marketing campaign. Your goal is to build a quality list. The following little known strategies will help you gain […]
Email Marketing Tips from Chris Brogan
I was poking around today looking for an idea for this blog post and I stumbled on a post by Chris Brogan. (http://www.chrisbrogan.com/inbox/) Rather than paraphrase what he said I’m going to simply cut and paste a portion of his content simply because I couldn’t agree more and I couldn’t write it any better myself! […]
Email Tips: Don’t do this with your email campaigns
This past week was Thanksgiving weekend and in addition to enjoying the time with friends and family I stole a few minutes away to keep an eye on email campaigns and noticed an error that is sure to suppress your open rates. Here’s what I saw: First. Some of you may have noticed this. […]
Three Reasons to Outsource Your Email Marketing.
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your cash and your time. Let’s look at getting a return using email marketing. These points apply if you are or are not using email now. 1. Skill. Do you […]
How We Write Email Copy Around Here For Maximum Results
In my humble opinion most people spend too much time fretting about the color and layout of their email template and way too little time focusing on the copy that makes up their email. Here’s how we write email copy here and why it produces such good results. These tips are so powerful, I”m reluctant […]
A Short Primer on Email List Rental
If you’re thinking of renting an email list, you want to understand what you’re getting yourself into, so you can decide if it’s really something that’s going to benefit you. Step One is to understand the difference between buying an email list and renting an email list. Buying an email list means that you pay […]
3 Advanced Email Marketing Tips
Advanced email marketing covers so much ground it can be hard to break it down into something useful in 400 words or less, so here goes. If you’re searching for advanced email marketing pointers you’re either doing the basics well and want to move to the next level OR you’re an accomplished email marketer and […]
Learn from this perfect B2B email marketing campaign.
I won a new client recently. I love them. They are a perfect fit for our email marketing strategies and I thought I would take a look at how B2B email marketing did the selling for me… …because I just took the phone call and signed the deal. No convincing, no selling, no price discounting. […]
List Segmentation by the Book.
List segmentation is a pretty important marketing skill. You never, ever have just one list of anything. You have a customer list, a previous customer list, a blue chip customer list. You might have an A-B-C list of prospects. You might have a newsletter list. You might have a mailing list, Christmas Card list, prospect […]