Not too long ago it seemed like the email marketing community had a collective heart failure. CLEAR… Alas, it was just Gmail attempting to provide a better user experience by pre-sorting your incoming emails into new tabs, like the Promotions tab. The great fear was that if your ‘valuable’ emails got sent to the dreaded […]
Category: Email Marketing Tips
Testing your email marketing campaigns is not for the faint of heart.
This past weekend I attended a marketing conference with a whole heap of powerful online and direct marketers. It was fantastic to see and share marketing strategies with other pros. One thing jumped out at me was how casual they were about email marketing… … yet at the same time email marketing was the cornerstone […]
10 Ways You’re Sabotaging Your Email Marketing Results
Here’s a short reflective exercise for you to do. Go through these 10 points and see if you are creating any of your own roadblocks to email marketing success. You might be surprised at the results. 1. Your email schedule slips. You put off sending your newsletter because things come up. You don’t send your […]
An Email List Building Top Ten
Email marketers know that to up your ROI, you have to build an engaged list. If your numbers are static, don’t give up. We’ve compiled a top ten list to creatively build an email list full of potential profit. Our top ten list is ranked by supporting data from a field survey conducted by MarketingSherpa […]
Be specific with your email copy
Short post… BIG impact! I’ve been seeing more and more weak email copy these days and it’s been bugging me. Bugging me because much of it has been coming from big companies or professional marketers who should know better. Finally, I isolated the issue. It’s their writing. Their email copy breaks a fundamental rule of […]
Use an Editorial Calendar for Your Email Campaign Management
After talking with hundreds of businesses about email campaigns I find one theme seems to come up again and again. Emails are rushed or last minute or late and that means you aren’t doing your best work… …but more importantly you’re probably missing out on opportunities because you don’t give yourself time and space to […]
Email Newsletter Tips and Tricks from H&M
This article is going to look a bit long but the email newsletter tips are best shown via screen cap so you can see an email newsletter campaign that is ALMOST done right. They sure are trying hard. Here’s the story. I’m in H&M with my kid and I see this newsletter sign up sign. […]
How do you use email personalization?
Personalization has generally been accepted as a good email marketing practice. Like all best practices there are a few myths and misconceptions associated with its usage that you should be aware of. Let’s go through some of the best ways to use personalization. Subject line Using personalized data in the subject line CAN be a […]
6 Simple Ways to Make Your Emails Easy to Read
You create emails. You write emails. You send emails… but do your readers read your emails? Have you made it as simple as possible for your audience to digest your message? Remember, there is LOTS of competition for attention in their inbox. Here are six easy ways to make your message more readable and increase […]
Will an autoresponder series help your sales?
You might have heard of an autoresponder by another name. Sometimes it’s called an auto responder or the follow up emails might be called a drip campaign or lead nurturing, but they all are capable of doing the same thing. They take a stranger and start to build a relationship of trust. To what end? […]