Small wineries are pressed for time and money. Always. It’s simply the way the industry is. You have to wear many hats to make a winery work. Follow these three steps and you’ll have a winning wine marketing email (and you’ll sell some wine at the same time). And the best part. You can do […]
Category: Email Marketing Tips
Three Overlooked List Segmentation Strategies.
List segmentation is easier said than one. To me the primary purpose of list segmentation is to get a feeling for and some statistics on what different parts of your list are responsive to. At the same time you’ll now start to modify your strategy based on what you learn from your email statistics. List […]
Supercharge your B2B Sales Using Email.
B2B sales, or business to business sales have been tough in the past few years. One of the lessons I learned from my first sales manager really is as true today as it was in 1981. In our region we just finished coming off a stellar sales year. Then our region was hit with a […]
Three Email Wine Marketing Tips.
Many wineries that I talk with are interested in using email to bolster their direct to consumer sales but seem to be struggling with how to get it done properly. Here are three basic building blocks that will help you get a better result from your mailings. I’m working on the assumption for these […]
Restaurant Marketing Ideas Using Email.
To me running a restaurant seems like galloping on a horse that you almost control but not quite. Things happen fast, lots can go wrong, and there are lots of moving parts. But I find so few restaurants are using this killer medium I thought it was time to give a small prod. Here’s a […]
Three Steps to Winning Email Newsletter Campaigns
I work with a lot of companies who have email newsletter campaigns in place but are unhappy with the results. They seem sincere when they tell me that they followed the email software templates to the letter and for some reason they aren’t getting the results they expected. Here’s an insider’s secret about email newsletters. […]
The Top 10 Tips to Make Your Autoresponders Sell.
10. Make your autoresponder come from an actual person’s name–not an entity like info@ or sales@ or news@. People want to deal with people. 9. Your first autresponder message should be delivered right away. Don’t send something in the next day or anything other than RIGHT NOW. 8. Your first autoresponder message should be a […]
Steal This Customer Segmentation Strategy.
I’ve talked before about how common it is to see a company send a Newsletter out to all their customers and all their prospects that uses the same content. I think it’s a hold over from the old days when a paper newsletter was mailed out the the ‘mailing list’. And these days, with the […]
Three Tips for a Proper Confirmation Email.
I’ve already written about an interesting email promotion from TaylorMade Golf and now I want to point out the role a good confirmation email can play as part of a great email campaign. I registered for Project Burner to win a Burner 6-iron. Shortly after I filled out the sign up form I received this […]
A Simple Tip to Improve Your Signup Form.
Not every thing you do to improve your email marketing has to be a grand slam. You can do quite well making small, incremental improvements to your whole signup and emailing experience for your readers. Here’s a simple one you can do right now that can improve the conversion rate you get from your signup […]