Read this great article about Yesmail Interactive’s “Email Marketing Compass” based on their analysis of 25 BILLION emails sent over a one year period ending in mid-2012. The highlights are that open rates are down overall and unique clicks have also decreased. At the same time the open rate for active email subscribers is up […]
Category: Email Reporting
Why You Need an iContact Email Autoresponder
You probably know already we are fans of iContact, the email marketing software company which helps you to set up and run excellent campaigns. What you probably don’t know is that iContact provides a very powerful and comprehensive email autoresponder feature. You can learn more about the ins and outs of the emailautoresponder here but […]