Where’s the money in email marketing?

Let’s not think about you for a second, let’s think about YOUR customer.

Who are they?  What era or age demographic are they from?

Recently there has been a lot of media attention focused on the 700 million subscribers on Facebook, but spend a minute and think about who they are.

If your audience is the under 25 crowd, then this blog post in not for you.  They’ve just graduated into the toughest job market in decades so they aren’t flush, if you know what I mean.

These kids grew up with technology and an iAnything is second nature to them.  But if your audience is an older generation, they may not be AS comfortable in Facebook as they are with email.  Email was the onilne application they were first attracted to, it was the one they became familiar with.  Who can remember when ‘You’ve Got Mail!” was first released?  Do you remember AOL as the go-to place for online activity.

If your customers are a bit older, then email is their second language and you’d want to be careful before you forsake their favorite communication channel for the latest thing.

Just keep in mind.  Who’s got the money?  If it’s the older generation you’ll want to make sure you use a marketing channel they are comfortable with.  And email’s it.