There is a lot more to email than just sending a newsletter or doing an email blast to get the word out.
Email marketing is a very effective tool to support your sales efforts or sales force in shortening the time to close a sale.
I have a new client who has a very predicatble sales model. A prospect requests in informative DVD to be mailed and then anywhere up to 9 months later they place a new order.
They have built a large and growing business with this proven and effective sales process. There’s only one small thing missing.
In between the time the prospect receives the DVD and when they place the order…there is NO contact.
What would happen if you happened to send the following emails out automatically to every recipient of the DVD.
Day 1: ‘Thanks for your request, your DVD is in the mail.’
Day 3: ‘When you get your DVD plan to spend 20 min with it and take a few notes.’
Day 10: ‘Did everything work ok? You can call our customer service line at any time with questions.’
Day 30: ‘Here’s what our customers say about installing our product–easy as pie!’
Day 60: ‘Here’s a 5% coupon for your first order.’
And so on.
You’ll notice each message has a helpful tone and reminds the DVD recipient to keep the sales alive. The coupon can even help to move things along.
Think about your sales process and see if autoresponders like this one would shorten your sales cycle.
