I read a great article in MarketingProfs which highlights how a dentist has embraced email marketing and used it to build a stronger relationship with his clients.
Tag: Email Strategy
Apple’s Email Success Story
Apple has proven again and again that they know how to get things right. Over the past two years I’ve become a big fan of Apple as they get more of my disposable income. But they deserve it. Their email success story is tied to the launch of the iPad. It was a great launch. […]
Lead Generation With Email is Harder Than You Think.
There are many facets of email marketing and lead generation using email is one of the most common requests we get at ZinMarketing.
Your Winery Website and Email are like a Wine and Food Pairing.
If you run a winery and have a website you are on your way to using technology to further your winery marketing goals. Today, most wineries have taken the steps to have an online presence. Some have been at it for over 10 years now.
Why You Shouldn’t Do Email Marketing The Old Fashioned Way.
In 2000, over 9 years ago, email marketing was pretty simple. You got someone’s email address and you sent them an email.
Two Steps to Creating Scarcity Using Email.
We all know the effect of supply and demand on pricing. If something is in short supply you expect to pay more. If something is in great demand, you expect to pay more. If there is great demand and very short supply – you will certainly pay more and I could say that item is […]
Email Marketing is Not Just For Big Wineries Any Longer.
What makes for great marketing? Is it the size of the budget? The reputation of the vintner? The number of medals won in competition? Is it killer PR? A flamboyant owner? A corporate owner? An experienced marketing manager? A solid strategy? A winning agency? Wonderful product placement?
Want better results from your email marketing?
According to the 2007 “Email Marketing Benchmark Guide” Survey conducted by marketingSherpa, you should test the words first. That’s because the email tests that give the highest ROI are about copy performance.