If you want to do email marketing for your restaurant, here is an example of three things you might want to avoid. I was at Schlotzsky’s Deli the other day and while I was in line to order I saw this sign. Here are three things you can do to improve this campaign if you […]
Tag: Email – Restaurants
Case Study: Local Restaurant New Customer Acquisition
I think one of the best ways to demonstrate good email marketing practices is to show them in real life. Here’s an example of a local promotion for new customer acquisition. You can see from the copy the offer is pretty good. Since I was interested in “$20 off my next bar tab” I had […]
An email marketing tip for restaurants.
I don’t see restaurants using email very often and I think they’re missing the boat. Email is such a powerful tool for bringing return visitors back to a restaurant or filling slow nights. I noticed a story last week about a restaurant that gave a discount for “well behaved kids”. The parents were proud, and […]
Design a simple and effective email marketing campaign
I’m not ashamed to say I’m a big fan of pizza. My waistline doesn’t agree but who’s in charge here. One company that I think does an excellent job and the discipline of marketing is Papa Johns. I’ve got a ton of great marketing campaigns and today’s example is a fundamental tenant of marketing that […]
An Email Marketing Tip for Restaurants and Clubs
One of the big challenges I hear from potential clients is that they are worried they don’t a big enough email list to have an impact on their business. It’s true that if you don’t have a list now, you should be working hard to get one. If I had a restaurant I would sure […]
QR Codes Plus Email Marketing Equals Greater Profits!
Have you caught the QR code bug yet? You may have seen codes like the one below showing up at tradeshow booths, in magazines, and on store shelves. The 17 year old technology (QR stands for Quick Response) was designed to be read by scanners for quick identification. Today the scanner is your iPhone. […]
How to Use an iPad to Grow Your Email List.
One question I get frequently is “How do I grow my list?” I’ve shown some great examples of list building techniques here in this blog but I came across one yesterday that I thought was quite well done. Use an iPad as a data entry screen. This is a simple three step process and you’ve added […]
Wine Sales, iPads, and Email Marketing for Wineries.
The iPad has made quite a splash this year in all industries and it was only a matter of time before innovative marketers figured out how to use the iPad to increase direct to consumer wine sales. I’ve seen a few blog posts recently which highlighted how an iPad can help collect email addresses in […]
Restaurant Marketing Ideas Using Email.
To me running a restaurant seems like galloping on a horse that you almost control but not quite. Things happen fast, lots can go wrong, and there are lots of moving parts. But I find so few restaurants are using this killer medium I thought it was time to give a small prod. Here’s a […]