I’ve told you more than once that relevancy is the top reason that people are responsive to your mailings and receiving non-relevant emails is the top reason people unsubscribe from your email list. And I’ve finally found a good example to show you how NOT to do it–courtesy of NBC Sports. During the month of […]
Tag: Email Examples
3 Unique Email Popup Examples
You all know those annoying popups. You’re on a site minding your own business and suddenly a window is blocking your view! Just so we’re all on the same page. It doesn’t matter that you like or dislike email popups, what matters is that if you use them properly, your sign up rate for new […]
Free Prize Inside – Email Marketing Lessons from Cracker Jack
What does Cracker Jack and email marketing have in common. I’ll tell you. There is one single marketing principle I see email marketers break all the time. More on that in a second. Did you know Cracker Jack has been giving away a “Toy Surprise Inside!” for over 100 years? Cracker Jack had been started […]
Design a simple and effective email marketing campaign
I’m not ashamed to say I’m a big fan of pizza. My waistline doesn’t agree but who’s in charge here. One company that I think does an excellent job and the discipline of marketing is Papa Johns. I’ve got a ton of great marketing campaigns and today’s example is a fundamental tenant of marketing that […]
Email Tips: Don’t do this with your email campaigns
This past week was Thanksgiving weekend and in addition to enjoying the time with friends and family I stole a few minutes away to keep an eye on email campaigns and noticed an error that is sure to suppress your open rates. Here’s what I saw: First. Some of you may have noticed this. […]
MAD MEN teaches us about the email optin process…
I’m a fan of MAD MEN drama and even find the advertising campaign references interesting, but when I saw this post in my Facebook wall I thought I would follow along and see how well AMC did in the email optin process. Here’s the post that caught my attention. On the plus side, they are […]
Two Steps to Email Marketing Success – Don’t be Peter Lik
If you are familiar with Peter Lik, the photographer, you’ll know he has built a huge brand based on his top quality nature shots. He’s really come a long way from his early days of selling postcards of his images in gift shops in Australia. But his organization is letting him down! There are really […]
An Email Marketing Tip for Restaurants and Clubs
One of the big challenges I hear from potential clients is that they are worried they don’t a big enough email list to have an impact on their business. It’s true that if you don’t have a list now, you should be working hard to get one. If I had a restaurant I would sure […]
Email Marketing Strategy–Did Amazon Just Email my Kindle?
I was hosting a webinar this morning and one of the questions I was asked was now that everyone is on Facebook and Twitter should I place less emphasis on my email strategy? In a word ‘NO’, but here’s why. You have to think of email not so much as a concrete channel and more […]
A Common Email Marketing Newsletter Mistake
I’m a big fan of red wine, Pinot Noir in particular. So it’s no surprise I’d be interested in related info. Even though I am on over 647 wine-related email lists, this one caught my attention… …for a second. I’ll show you the email in a second but the mistake is more common than you […]