If you are using iContact or getting ready to use iContact then you might want to consider how an iContact expert can help you meet your business or marketing goals.
We’ve been very pleased with how the software itself is architected and we’ve been super-pleased with the support and deliverability team.
Strategies for using an iContact expert.
1. Get set up. Setting up an iContact account is pretty straightforward and the tutorials are quite good. But at the same time, there are decisions to be made on how to use this software most effectively for your situation. An expert can do the set up much faster and have you hit the ground running!
2. Review your current operation. If you’ve been using iContact for any period of time you will have some good email statistics which can help to guide your future campaigns. And iContact expert can review how you’re using the software and your results to date and make recommendations for improvement.
3. Write some killer copy. It’s our experience that winning email campaigns have good copy. You might be doing everything technically correct but just need to put some compelling words into your emails to make them work. A good email copywriter can get that done for you and have you back on your way in no time.
4. Build out some world class autoresponders. Ditto for autoresponders. iContact is particularly good at autoresponders and you’re missing out on better results by not using them. Set them up once and let them do the work for you over and over.
5. Get you going on advanced features. If you’re not doing split testing, list segmentation, campaign tracking and personalization you are missing out on email strategies that can soon separate you from your competition. Get an iContact email expert to take you to the next level.
6. Outsource the work. Finally, if you want to spend your time on running your business you can outsource your email marketing–to email marketing consultants like us! ZinMarketing basically will do the work. We set the strategy, design the campaigns, write the copy, test and send the emails, and report on the results.
We do this for different companies every day of the week.
