What makes for great marketing? Is it the size of the budget? The reputation of the vintner? The number of medals won in competition? Is it killer PR? A flamboyant owner? A corporate owner? An experienced marketing manager? A solid strategy? A winning agency? Wonderful product placement?

Well to us it’s all of those things, unless you are new, or small, or not blessed with a world class marketing mind, then you have to resort to one thing above all.

A clear consistent message delivered repeatedly to your perfect customer.

If you are big and have lots of marketing money to spend you can do the things I mentioned above.

But if you are small how do you get the word out? And how do you do it without spending a ton of money? Most importantly, how can you do it so it works?

Use email to connect with your customers.

Or use email to entice strangers to become customers.

The Advantages of Email.
The advantages of email are simple. It is a low cost medium. You have no hard costs to create an email. You have small costs to send a number of emails.
Since everything is electronic you can also do this fairly quickly. If someone doesn’t want to continue to receive your email they can remove themselves from your list.

The Risks of Email.
If you use email improperly you can actually damage your relationship with your customers and that affects your other campaigns.

if you send email without permission you can be labeled a spammer and have all sorts of trouble with your ISP. When that happens, suddenly your email don’t get delivered and it becomes ineffective overnight.

How to Use Email.
Use email to send to customers who have asked to receive it. That’s called permission email marketing and these day’s its a must. Use software or a service that can get email delivered and honor unsubscribe requests. Stay compliant with the CANSPAM Act of 2004. Spend the time to write top quality
And most of all, send email that is relevant to your customers and you will be rewarded with a good reputation and good results.

And what are good results to you?

– A sold out inventory?
– A full event?
– A strong product release?
– A good rapport with your customers?
– An average order of $200 from your online store?

An of these outcomes are possible and quite common if email marketing is done right.  That’s all we do.  

Good luck with your email marketing.?