I wonder sometimes if people actually read what they write.
I read an interesting headline that said “Consumers would rather date Simon Cowell than receive email marketing.”
Sounded interesting, so I took the bait and followed the link.
Sure enought there was a study that said just that. Now I don’t need to do a study to know that people don’t want to see, read, or be shown advertising! Does Tivo ring a bell with anyone?
That doesn’t mean that good marketing (even email marketing) isn’t effective.
Check out the fine print. (This is the good part)
In order to read the full article . . . you have to register your email address!
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Think, people, think.
