I thought you would benefit from seeing some good (and some not-so-good) email marketing practices used by top musicians… I would expect them to have a bigger Digital marketing budget than you do!
Recently I discovered a new band, Lake Street Dive, so I rushed over to their website to learn more.
Read this post and learn how they handled the email signup process.
In the past two weeks I also received an email from Sheryl Crow and it reminded me I was on her list. See how she handles her newsletter signups.
Which one is better?
Then I went back to the archives for two articles I wrote a while back.
I would expect great things from Kesha and Lady Gaga. Let me know if you think they are killing it with their efforts to sign up their fans. I rated one of them a C!