I have to admit I love Denny’s restaurant, so I was thrilled to see one of their locations in NorCal embracing email marketing by putting a signup form at their checkout.
What’s so fantastic about this is that it demonstrates that you just don’t need a sophisticated email collection method. Paper and pen still works like a charm.
So don’t delay. Go put a signup form at your till. Start building your list now.
Or like Warren Miller says. “You’ll be a year older when you do.”