Zin Marketing
Zin Marketing
707 927-0011
  • Home
  • How We Help
  • ROI On Email
  • Services
    • Autoresponders
    • E-mail Marketing Software
    • Wine Industry Marketing Report
    • Training
    • Trade Show Marketing Book
  • Blog
  • Contact Us
  • Partner Program

Collect more email addresses with smart mobile optin design

If you don’t read the Motley Fool financial website you’re missing out.  Not that I’m a financial wizard or anything but they exemplify good content writing which is used to drive a big list.

screenshot_2014-02-18_07-46-24  Here’s what I mean:

The creation of great content that people read, combined with an opportunity to get more information by joining a list is a common practice for online marketers. What’s not common is bloggers and companies doing it well.

I’ll walk you through the Motley Fool process on a mobile phone so you can see the process and their mobile opt-in design (which is fantastic!)

So, I’m reading a Motley Fool article.  Here is a screen cap from my phone.

img_0974

You don’t have to read the article to see what I see.  Just make a note that the content is easy to ready and you’ll see a link to a free list of nine high yielding stocks in the copy.  That link is followed by a call-to-action that is pretty compelling.

“To learn the identity of these stocks, instantly and for free, all you have to do is click here now.”

I know some of you have clicked on these pseudo-links (that’s how good they are) but I don’t want you to get distracted.

Here’s where they take you.  (keeping in mind I’m on my phone)

img_0975

I’ve often told you about the difference between the copy I see most often… “Free Newsletter” and this offer.  This one has a headline, a logo, the benefit and a clear call-to-action.  Look at the design.  Is it fancy? No.  Is it hard to read?  No.  It’s perfectly designed for mobile.

And what do they ask you to do?  Fill in the least amount of information possible. See.

img_0976

Essentially you are looking a great mobile opt-in design in action.  They even use a button other than the “Submit” button.  You couldn’t find a better example if you tried.

Keep this in mind when you’re planning your mobile offers.  You have to make these changes to maximize your return on email marketing.  More people are getting in on the game and it’s getting harder to stand out.

Posted on by Mitch Tarr in Email Best Practices, Email Examples, Grow Your List, Mobile email tips and tagged Email Best Practices, Email Examples, Grow Your List, Mobile email tips
banner
bbb a+ zin marketing logo

Recent Posts ALL

  • Email Marketing Plus Facebook is Like Peanut Butter & Jelly... Better Together February 18, 2014
  • Learn how to create an effective double optin process February 18, 2014
  • Hats Off to MarketingSherpa for their Email Effectiveness Report. February 18, 2014
  • How can a Streamsend Expert Help Your Email Marketing? February 18, 2014
  • Your Email Needs A Call To Action. February 18, 2014
  • Learn How to Make YOUR Email Marketing Campaigns Work! February 18, 2014
  • Why list building = lead generation February 18, 2014
  • How to make your email signup process your best first impression February 18, 2014
  • Your Landing Page. An Email Rant. NHL Fail. February 18, 2014
  • Use Email Signup PopUps Professionally on Your Website February 18, 2014

Categories

  • Articles
  • Aweber
  • B2B Sales
  • Constant Contact
  • Copy Tips
  • Customer Retention
  • Don't Spam
  • Double Optin Process
  • Email – Recruiters
  • Email – Restaurants
  • Email and Facebook
  • Email Autoresponder
  • Email Basics
  • Email Best Practices
  • Email Blast
  • Email Consultants
  • Email Delivery
  • Email Design
  • Email Examples
  • Email Landing Pages
  • Email List Rental
  • Email Marketing For Small Business
  • Email Marketing Reviews
  • Email Marketing Tips
  • Email Marketing Video Tips
  • Email Newsletters
  • Email Optin Offers
  • Email Reporting
  • Email Strategy
  • Ezines and Newsletters
  • Groupon
  • Grow Your List
  • Guest Posts
  • HubSpot Tips
  • iContact
  • Infusionsoft
  • Lead Generation
  • List Segmentation
  • MailChimp
  • MarketingSherpa
  • Mobile email tips
  • NEWS
  • Permission Marketing
  • QR Codes
  • Sales Prospecting
  • Social Media + Email
  • Streamsend
  • Three Mistakes
  • Uncategorized
  • Vertical Response
  • Videos
  • Wineries
footer logo

© 2025 ZinMarketing.com - All Rights Reserved.

  • Home
  • How We Help
  • ROI on Email
  • Services
  • Blog
  • Privacy Policy

Follow Us: