Perhaps unforgivable b2b email marketing mistakes is a bit strong but I feel like B2B marketers should know better. They should have some marketing skill in the house and not make any one of these. But alas, it’s all too common that the focus in on the wrong thing or worse you don’t have a […]
Category: Three Mistakes
Three Steps to Winning Email Newsletter Campaigns
I work with a lot of companies who have email newsletter campaigns in place but are unhappy with the results. They seem sincere when they tell me that they followed the email software templates to the letter and for some reason they aren’t getting the results they expected. Here’s an insider’s secret about email newsletters. […]
Steal This Customer Segmentation Strategy.
I’ve talked before about how common it is to see a company send a Newsletter out to all their customers and all their prospects that uses the same content. I think it’s a hold over from the old days when a paper newsletter was mailed out the the ‘mailing list’. And these days, with the […]
Three Tips for a Proper Confirmation Email.
I’ve already written about an interesting email promotion from TaylorMade Golf and now I want to point out the role a good confirmation email can play as part of a great email campaign. I registered for Project Burner to win a Burner 6-iron. Shortly after I filled out the sign up form I received this […]
Three Classic Auto Responder Mistakes!
We get asked to write auto responder sequences all the time. Generally we aren’t getting asked the right question.