A/B split testing is one of the single most important skills you can learn as an email marketer. I may have told you this story before but… it’s a good one. I attended an email conference in Miami a few years ago and the presenter showed two different emails they were split testing for their […]
Category: List Segmentation
List Segmentation by the Book.
List segmentation is a pretty important marketing skill. You never, ever have just one list of anything. You have a customer list, a previous customer list, a blue chip customer list. You might have an A-B-C list of prospects. You might have a newsletter list. You might have a mailing list, Christmas Card list, prospect […]
Groupon.com Teaches Us About the Email Marketing List-Part II
Now we’re getting somewhere. Today I read a news announcement that Google is considering buying Groupon.com That’s pretty darn good for a company that has only been around for…what, two years or so? In case you don’t know them, Groupon works like this. You sign up for a ‘deal of the day’ in the city […]
American Apparel Email Address Bonanza!
This is good stuff. American Apparel runs a Twitter promo to trade a special no strings offer for your email address. Then, when you link to the page to see the offer see the information they are asking for. I see all kinds of examples of great segments. They can send out promotions based […]
Advanced Email Marketing from IKEA
I have to say. I am a big fan of IKEA. It’s not many things they don’t do well and I’d say they have some very smart marking people on board. Aside from good catalog marketing, attention-getting radio ads, and the loss-leader 99 cent breakfasts, they have a very smart and very advanced email marketing […]
5 Tips to Improve Your Email Campaigns.
If your email campaigns are flat or if you are running out of email campaign ideas you might want to take these 5 tips to heart. You’ll find that a systematic approach can spur your creativity and allow you to get better results. 1. Segment your lists. One very simple thing you can do to […]
Three Overlooked List Segmentation Strategies.
List segmentation is easier said than one. To me the primary purpose of list segmentation is to get a feeling for and some statistics on what different parts of your list are responsive to. At the same time you’ll now start to modify your strategy based on what you learn from your email statistics. List […]
Smart List Segmentation will Increase Your Sales.
You would be amazed at how many companies I come across are following the dogma of getting names on an email newsletter list and sending a newsletter each month. They spend lots of time worrying over the colors of their newsletter and the format it should be in. They often think the newsletter needs a […]