Let’s step back a bit. There are so many good applications for email marketing that I think many can get lost in the shuffle. And I see terminology used incorrectly leading many businesses to misunderstand what email marketing is all about. Let me explain. Have you ever heard the expression, “The money is in the […]
Category: Grow Your List
Use Email Signup PopUps Professionally on Your Website
INTRODUCTION: Most people don’t like popups. Most popups increase your signup conversion rate. Which do you want? VIDEO: Hello this is Mitch Tarr, President and founder of ZinMarketing.com. Today we are going to talk about pop-ups. A topic that is really emotional for many of you. Most people I talk to don’t like them, but […]
A classic email collection case study: thehockeywriters.com
Sometimes I find an example of email marketing best practices that is just too good to pass up sharing. I was reading in the NHL off season to get my hockey fix, and I came across this website: http://thehockeywriters.com/ Aside from it’s great layout (and content of course), I noticed something. This simple popup showed up […]
What can we learn from Schlotzky’s email club?
If you want to do email marketing for your restaurant, here is an example of three things you might want to avoid. I was at Schlotzsky’s Deli the other day and while I was in line to order I saw this sign. Here are three things you can do to improve this campaign if you […]
Perhaps we shouldn’t call it email marketing any more!
There used to be a time when you used the term email marketing and most people had a picture in their head of a marketing process that was simple. Simple, in the sense that you had a Constant Contact account. You selected your favorite template, and you sent a newsletter (usually monthly). Then you put […]
Collect more email addresses with smart mobile optin design
If you don’t read the Motley Fool financial website you’re missing out. Not that I’m a financial wizard or anything but they exemplify good content writing which is used to drive a big list. Here’s what I mean: The creation of great content that people read, combined with an opportunity to get more information […]
An Email List Building Top Ten
Email marketers know that to up your ROI, you have to build an engaged list. If your numbers are static, don’t give up. We’ve compiled a top ten list to creatively build an email list full of potential profit. Our top ten list is ranked by supporting data from a field survey conducted by MarketingSherpa […]
How does a Facebook pro use email marketing?
Amy Porterfield is a Facebook marketing pro… but she is using email VERY effectively in the promotion of her own products and services. Let’s take a look. This blog post might be a bit on the longish side but you’ll see how important email marketing is even to the top social media pros. What does […]
Use Facebook Ads and a Landing Page to Build Your List
Here’s a pretty good example of a well-done ad plus landing page combo to build a list. Here’s the ad from my Facebook feed. Nothing fancy. Take note. The ad specifies “Biz Owners” in the headline. That’s a good thing. The missing link is no benefit is specified for signing up. You do learn there […]
Email Newsletter Tips and Tricks from H&M
This article is going to look a bit long but the email newsletter tips are best shown via screen cap so you can see an email newsletter campaign that is ALMOST done right. They sure are trying hard. Here’s the story. I’m in H&M with my kid and I see this newsletter sign up sign. […]