I was hosting a webinar this morning and one of the questions I was asked was now that everyone is on Facebook and Twitter should I place less emphasis on my email strategy? In a word ‘NO’, but here’s why. You have to think of email not so much as a concrete channel and more […]
Category: Email Strategy
The Toughest Part of Creating Big Email Marketing Campaigns
Have you ever been stuck in a rut? Perhaps you send a monthly email newsletter or perhaps you send out a weekly promotion or perhaps you create a new marketing campaign each month? How long before you find yourself making tweaks to an old campaign and not daring to invent an entirely new campaign? That’s […]
Use Email to Move Leads Faster Throught the Sales Pipeline!
There is a lot more to email than just sending a newsletter or doing an email blast to get the word out.
What’s Your Email Marketing Strategy?
The very first step we take when we work with a new client is to spend a few weeks to get to know their business as well as we can as an outsider. We do an email marketing assessment before we start writing or sending anything.
At the end of the day, you have to sell something!
When I was a sales rep for IBM, I was responsible for a quota. I made the quota, they let me keep my job. It was a great relationship.
Groupon-The Ultimate Email Marketing Company: Part III
What’s the big deal about Groupon.com? Considering all the recent hype that Google might want to buy them for upwards of 1 to 2 BILLION dollars something is up. But if you are planning on being a Groupon merchant, here is one strategy you MUST follow in order to make this advertising method work for […]
Groupon.com Teaches Us About the Email Marketing List-Part II
Now we’re getting somewhere. Today I read a news announcement that Google is considering buying Groupon.com That’s pretty darn good for a company that has only been around for…what, two years or so? In case you don’t know them, Groupon works like this. You sign up for a ‘deal of the day’ in the city […]
Use Email Marketing to Acquire New Customers-A Lesson From Groupon Part I
By now you’ve probably heard of Groupon. If you haven’t, you will soon. (or visit the Groupon website and read about it) First, we can all take a lesson from the Groupon site design. Here is their sign up box where you can join their list. You should note that this ACTION form is […]
What Does Your Email Marketing Consultant Believe In?
I was talking with a new client today and it became apparent that one of the characteristics that had made their business successful in the past 30 years was their basic beliefs. An email marketing consutant (which we are) is no different. I felt it might help if we outline what we believe in so […]
No More Email Marketing Campaigns For Ben & Jerry’s!
What! Could this be the end of an era? Are email lists doomed? Did the Facebook fan page triumph? Well, not exactly. Earlier this week Ben & Jerry’s shared in their customer email that they would no longer be sending emails to their list. They are putting their efforts into their social media campaigns instead. […]