INTRODUCTION: Each week, we select a company and review their visible email marketing tactics. We never know what’s going on behind the scenes, but there are always lessons learned by looking in the window. This week we’re looking at mailcloud.com The first thing we do when we examine a company to review their email marketing […]
Category: Email Landing Pages
Let’s talk about the role of your email landing pages
Here’s a problem I’ve been seeing a lot of lately. You send an email and you have a link on your call-to-action. So far, so good. The link sends your visitor to your home page or perhaps a general page on your site. You expect that your reader will be happy to find the thing […]