We can all learn from Seth Godin, not only because he has a great marketing mind but he is a gifted writer with the ability to articulate marketing principles clearly. In marketing, clarity of thought and words trumps most other strategies you can adopt. Visit his blog and you’ll see this info. There is […]
Category: Email Examples
ZinMarketing Rates Ke$ha’s Email Marketing
Every now and then we like to show examples of good and not so good email marketing practices and today we thought since Ke$ha was trending in search we’d try to sign up for a fan newsletter. We had to look a bit but we did find a signup form at the very top of […]
VERSUS Locks Their Email Copywriter Out of the Room!
It’s the only explanation I can think of for the following email optin process. I’ve been following the Tour de California this week and so naturally I end up on www.Versus.com to keep on top of the latest. I can’t help myself, I look for the place where I can sign up for something. Here’s […]
Twitter Can Help You Grow Your Email List.
Here’s an example of a simple email collection method used by Publishers Clearning House. It’s a two step process. Here’s how it works. 1. Run a Contest. You can see in the screen cap below that a Photo Contest has been created offering a $2,500 to the winning photographer. In order to win the prize […]
Borders Uses a Powerful Email Autoresponder.
Borders books has a customer loyalty program called the Borders Rewards program. I thought you might be interested in the powerful email autoresponder series that is sent out once you join the program. Here are the emails in the autoresponder series that you see when you join. Check out the subject line and the date […]
Three Tips for a Proper Confirmation Email.
I’ve already written about an interesting email promotion from TaylorMade Golf and now I want to point out the role a good confirmation email can play as part of a great email campaign. I registered for Project Burner to win a Burner 6-iron. Shortly after I filled out the sign up form I received this […]
An Interesting Email Promotion by TaylorMade Golf.
I am always on the lookout for an email promotion that is well conceived and executed and I think that TaylorMade Golf has one. Here’s the offer. Here’s what makes this a great email promotion. 1. A strong offer. The offer here is to enter to win a TaylorMade Burner 6 iron. They also […]
Denny’s Aces Their Signup Form.
I have to admit I love Denny’s restaurant, so I was thrilled to see one of their locations in NorCal embracing email marketing by putting a signup form at their checkout. What’s so fantastic about this is that it demonstrates that you just don’t need a sophisticated email collection method. Paper and pen still […]
Lady Gaga with a Killer Email Marketing Campaign
So I might be outside of the Lady Gaga demographic but with all her great press, I figure her entourage is on the ball and collecting email addresses like crazy. I search Google for ‘Lady Gaga website’ to find the official site. I find it all right but I don’t see an easy way to […]
Just Ask People to Sign Up On Your List.
Sorry that this example is a bit fuzzy but I was in a rush when I captured it. That doesn’t mean that it isn’t a great example of email collection. Who says you need to have a sophisticated method to start building your list. Simply ask for the email. I had lunch at this restaurant […]