Every now and then I see something that is a poor use of email and have to call it out. Today eBay caught my attention with this poor email strategy. Take a look at the subject lines for emails I received from eBay during the past 30 days. Now I have the checkboxes ON […]
Category: Email Examples
Groupon-The Ultimate Email Marketing Company: Part III
What’s the big deal about Groupon.com? Considering all the recent hype that Google might want to buy them for upwards of 1 to 2 BILLION dollars something is up. But if you are planning on being a Groupon merchant, here is one strategy you MUST follow in order to make this advertising method work for […]
Use Email Marketing to Acquire New Customers-A Lesson From Groupon Part I
By now you’ve probably heard of Groupon. If you haven’t, you will soon. (or visit the Groupon website and read about it) First, we can all take a lesson from the Groupon site design. Here is their sign up box where you can join their list. You should note that this ACTION form is […]
Check out Sheryl Crow’s New CD-and her email newsletter.
I’m a big fan of Sheryl Crow so I couldn’t help but rate her email marketing practices when I passed through her website this weekend. I think they take building their list seriously because there is a prominent link to the ‘Join The Official Mailing List’ on the home page. It’s above the fold […]
Tamron Runs a Contest to Build its Email List.
Don’t be afraid to make an effort to build your email list. In today’s competitive Internet it’s no longer enough just to be there, you have to put in an effort to grow your list. See the email campaign Tamron is running to build their list. This is a straight-forward method to build your […]
That Girl! aces the confirmation email. Thanks Marlo Thomas! Part Two.
As a kid I was a big fan of the TV show, That Girl! starring Marlo Thomas. Now I’m a fan of Marlo Thomas email marketing strategy. I wrote about her newsletter and charter member strategy earlier. Read about her advanced email marketing strategy here. This is the email I received moments after joining her […]
That Girl! does advanced email marketing. Thanks Marlo Thomas! Part One.
For those of you old enough to know your 60’s TV show trivia, you’ll really like this post. Marlo Thomas starred on an ABC series from 1966 to 1971. I used to watch it in black and white…how quaint. However, she’s now launching a new book and is doing the talk circuit. She did the […]
Email Marketing for Retail – Ask for an Email Address.
Retail seems like a natural to me to be collecting email addresses at point of sale but so many just don’t do it. However those that are doing it today will be the healthy ones in the coming years. Here’s a simple example of a coupon in exchange for an email address that any […]
American Apparel Email Address Bonanza!
This is good stuff. American Apparel runs a Twitter promo to trade a special no strings offer for your email address. Then, when you link to the page to see the offer see the information they are asking for. I see all kinds of examples of great segments. They can send out promotions based […]
I Love Marie Forleo – because she gets email marketing copy.
Here’s a great example of how to write email copy to encourage people to join your list. You think that visitors on your site fill in your optin form just because you ask them. Think again. They have to have a good reason to do so. Here’s an example of good email marketing copy from […]