Could be one thing, could be many things, or could be something that’s been slowly building up. Go through this checklist and see how many of these areas you could improve. 1. Your collection methods. It all starts with how you are collecting your emails. The more open and transparent and more good reasons you […]
Category: Email Best Practices
Three Good Reasons to Outsource Your Email Marketing.
Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your cash and your time. Let’s look at getting a return using email marketing. These points apply if you are or are not using email now. 1. Skill. Do you […]
What Does Your Email Marketing Consultant Believe In?
I was talking with a new client today and it became apparent that one of the characteristics that had made their business successful in the past 30 years was their basic beliefs. An email marketing consutant (which we are) is no different. I felt it might help if we outline what we believe in so […]
Advanced Email Marketing from IKEA
I have to say. I am a big fan of IKEA. It’s not many things they don’t do well and I’d say they have some very smart marking people on board. Aside from good catalog marketing, attention-getting radio ads, and the loss-leader 99 cent breakfasts, they have a very smart and very advanced email marketing […]
What’s an Email Autoresponder and Why Do You Need One?
I think an email autoresponder is probably the biggest secret weapon in the email marketing arsenal. An email autoresponder isn’t a complicated thing. It works like this. 1. Something happens. Like someone signs up for your newsletter. 2. An email automatically gets sent. 3. Other emails follow to a predetermined timeline. Here’s a simple method […]
Top Marks for Mr Lube Email Personalization
So I’m in Vancouver, BC last week and I have some time between appointments so I figure now is as good a time as any to get the oil changed in my car. I drive into a Mr Lube oil change center and at the end of the service the attendant hands me this form. […]
Live Face On Web Hits a Home Run With Their Email Marketing
Live Face On Web is a company that produces live model videos you can post on your website to tell your story and help increase conversions. The Home Run! Today I clicked on a link in an email I received and became a Live Face On Web customer. Let me share my inbox with you […]
5 Tips to Improve Your Email Campaigns.
If your email campaigns are flat or if you are running out of email campaign ideas you might want to take these 5 tips to heart. You’ll find that a systematic approach can spur your creativity and allow you to get better results. 1. Segment your lists. One very simple thing you can do to […]
We Can All Learn From Seth Godin.
We can all learn from Seth Godin, not only because he has a great marketing mind but he is a gifted writer with the ability to articulate marketing principles clearly. In marketing, clarity of thought and words trumps most other strategies you can adopt. Visit his blog and you’ll see this info. There is […]
A Tip From Victoria’s Secret on Building Your Email List.
Sometimes an example is the best way to show a lesson on building your email list. You know Victoria’s Secret is a mega brand. They have top notch marketers on board and follow best practices in their email campaigns. But this one really stands out. Look at the window below and I’ll give you four […]