It’s always been true in business, people like to deal with real people. When you’re sending an email to get a message across, you should find and use a ‘voice.’ Your voice. So if you’re funny, be funny. If you are hip, be hip. If you are a detail person, be precise. Use language and […]
Category: Email Best Practices
Your Email Sign Up Form Doesn’t Have to Be Fancy–Just Ask Apple!
I’m such a fan of Apple computers right now. They seem to be getting things right and have been for a few years now. Here’s an example of a simple and effective optin form. It isn’t fancy but it does exactly what a form is supposed to do. I’ll tell you what makes this work […]
A Common Email Marketing Newsletter Mistake
I’m a big fan of red wine, Pinot Noir in particular. So it’s no surprise I’d be interested in related info. Even though I am on over 647 wine-related email lists, this one caught my attention… …for a second. I’ll show you the email in a second but the mistake is more common than you […]
The One Where We Take a Poke at Barnes & Noble Email Newsletter
It’s awfully hard to know what goes on inside someones email campaigns because we don’t know their email marketing statistics. We don’t know their normal open rates, click rates, and sales numbers so when we look at an email newsletter format and copy, we may point out issues but it may be a home run […]
Three Email Newsletter Design Tips.
I sign up for email newsletters all the time. I want to see what different companies are doing with their email newsletter best practices. We also send email newsletters on behalf of our clients and we watch and monitor results to see what resonates with our client’s clients. With all of this experience, I feel […]
Groupon Makes a BIG Mistake! Don’t Do This!
OK, you know I’m a big fan of Groupon.com I’ve written a few observations about their business and their brilliant use of email marketing strategies. Read the blog posts here But being big doesn’t make you perfect. Here’s an email strategy that flies in the face of their previous success. So much so, I wonder […]
DO NOT Follow eBay’s Lead on This Email Strategy.
Every now and then I see something that is a poor use of email and have to call it out. Today eBay caught my attention with this poor email strategy. Take a look at the subject lines for emails I received from eBay during the past 30 days. Now I have the checkboxes ON […]
What Can We Learn from Black Friday Email Campaigns?
Black Friday…biggest shopping day of the year. Camping out to get a flat screen TV. Scanning the web for the very best deals. Fighting for your spot in line. Sound great. Glad I spent mine online and skipped the crowds. Here’s a list of a few of the emails I received on Black Friday and […]
Check out Sheryl Crow’s New CD-and her email newsletter.
I’m a big fan of Sheryl Crow so I couldn’t help but rate her email marketing practices when I passed through her website this weekend. I think they take building their list seriously because there is a prominent link to the ‘Join The Official Mailing List’ on the home page. It’s above the fold […]
A/B Split Testing with iContact.
iContact does a great job as an email service provider and they have a feature which is a direct response marketer’s dream. An A/B split test is a method to put up two competing elements to see which provides the best measurable response. You’ll see it used to compare subject lines, email copy, image layout, […]