Business is often a matter of getting the best Return on Your Investment. I think generally you have two things to get a return on; your cash and your time. Let’s look at getting a return using email marketing. These points apply if you are or are not using email now. 1. Skill. Do you […]
Category: Email Best Practices
Three Email Marketing Techniques To Increase Your Website Traffic
Email marketing continues to be a highly effective method to promote brand awareness and sell products and services. While most people do not want a lot of clutter in their email boxes, well-crafted email marketing from a familiar vendor can be welcomed and some people even look forward to the next message. Quality email marketing […]
3 Advanced Email Marketing Tips
Advanced email marketing covers so much ground it can be hard to break it down into something useful in 400 words or less, so here goes. If you’re searching for advanced email marketing pointers you’re either doing the basics well and want to move to the next level OR you’re an accomplished email marketer and […]
DO NOT MAKE THESE THREE EMAIL MARKETING MISTAKES!
These three mistakes are made too often and since a picture is worth a thousand words, these three pictures are worth 3 thousand words, give or take. Email Marketing Mistake #1: Personalize your message properly. This is one of the mistakes I worry about making the most. You send a message intending to make it […]
Three ways to improve your email marketing results!
One thing I know for sure, after sending millions of emails and watching the results, if you don’t think about your reader first and above all else, you will lose their interest. I attended an email marketing conference recently and one presenter who was supposed to be talking about email deliverability issues couldn’t help but […]
Two Steps to Email Marketing Success – Don’t be Peter Lik
If you are familiar with Peter Lik, the photographer, you’ll know he has built a huge brand based on his top quality nature shots. He’s really come a long way from his early days of selling postcards of his images in gift shops in Australia. But his organization is letting him down! There are really […]
Email Marketing for Dummies(R) Gets It Right!
I was browsing the shelves at Barnes and Noble the other day (I know what a quaint idea) and I saw this title sitting in the marketing section of the Dummies series. I couldn’t resist and took it home to review how they approached this tricky marketing channel. I’m happy to report they got […]
Where’s the money in email marketing?
Let’s not think about you for a second, let’s think about YOUR customer. Who are they? What era or age demographic are they from? Recently there has been a lot of media attention focused on the 700 million subscribers on Facebook, but spend a minute and think about who they are. If your audience is […]
READER SURVEY: Top 5 Email Marketing Challenges.
I’ve been compiling the results of my email marketing survey and without further ado, here are the the answers to my three questions. This number surprised even me. The good news is that people are sending something at least every month. The bad news is more than 50% are not! Email marketing is like […]
An Email Marketing Checklist Can Save Your Bacon
Sometimes email marketing can be a bit nerve racking. Like when you get ready to hit the send button and you know 171,345 people are about to get your message. What if you make a mistake? Maybe a spelling mistake or a link that doesn’t work. Or a message that doesn’t format properly. We learned […]