The word on the street is that sending an email newsletter is golden. It’s easy. Just grab an email template from your ESP, throw in some information about your company, add a promotion and you’re good to go. But it just doesn’t work that way. Email newsletters are a whole different beast. They act differently, […]
Category: Email Best Practices
3 Unique Email Popup Examples
You all know those annoying popups. You’re on a site minding your own business and suddenly a window is blocking your view! Just so we’re all on the same page. It doesn’t matter that you like or dislike email popups, what matters is that if you use them properly, your sign up rate for new […]
Use an email checklist so your emails are correct when you hit ‘Send!’
I’ve been meaning to write about this topic for a while now since I noticed how easy it is to make an error in your email campaigns. It’s one thing when I send you a personal email with an occasional error in it but it’s a whole different matter when you’re sending a message to […]
Where’s my email from Netflix?
I had to weigh in on the Netflix debacle that’s all over the news these days. In case you’re reading this in the future, you might remember this as the time when Netflix raised their rates as much as 60% and spun off the DVD-by-mail business to a new business called Quickster. (I know it’s […]
Proven Email Marketing Tips And Tricks For The Typical Business
Email marketing is an inexpensive, easy way to reach many customers at once. By following accepted etiquette and optimizing each message, you can interest customers without overwhelming them. Layout and Organization The layout, organization and design of your email marketing messages is crucial to their success. Put the most important information “above the fold”; […]
Guidelines for email marketing frequency
I get one question and comment from clients and prospects fairly often. It goes something like this… “I don’t want to annoy people so I don’t want to send emails more than one per month.” Which leads to the following question… “How often should I send emails to my list?” I find that usually this […]
Email Marketing Tips from Chris Brogan
I was poking around today looking for an idea for this blog post and I stumbled on a post by Chris Brogan. (http://www.chrisbrogan.com/inbox/) Rather than paraphrase what he said I’m going to simply cut and paste a portion of his content simply because I couldn’t agree more and I couldn’t write it any better myself! […]
Email Tips: Don’t do this with your email campaigns
This past week was Thanksgiving weekend and in addition to enjoying the time with friends and family I stole a few minutes away to keep an eye on email campaigns and noticed an error that is sure to suppress your open rates. Here’s what I saw: First. Some of you may have noticed this. […]
Email Marketing: Three Basic Steps for the Timid.
Finding potential customers or getting new clients may seem like a daunting task, but hiding in the shadows is not the solution. All it takes is determination, a little effort—and an email. Help is here. According to Radicati Group research and statistics, there will be 2.5 billion email users by 2014. With all those opportunities to […]
MAD MEN teaches us about the email optin process…
I’m a fan of MAD MEN drama and even find the advertising campaign references interesting, but when I saw this post in my Facebook wall I thought I would follow along and see how well AMC did in the email optin process. Here’s the post that caught my attention. On the plus side, they are […]