After talking with hundreds of businesses about email campaigns I find one theme seems to come up again and again. Emails are rushed or last minute or late and that means you aren’t doing your best work… …but more importantly you’re probably missing out on opportunities because you don’t give yourself time and space to […]
Category: Email Best Practices
Is Groupon a good use of email marketing… or a bad one?
Groupon is in the news again lately. The combination of poor stock market performance and the firing of their CEO has writers examining and re-examining the Groupon business model. Is it an issue with a poor business model, sketchy execution, or bad executive decisions? Sure, those are issues. But you don’t build a multi-billion dollar […]
3 Powerful Ways to Build Your Email Lists
Entire books have been written about list building yet I find many top email marketing pros don’t focus enough (in my opinion) on list building. You start to work your email campaigns, you start sending emails and you find that every email generates a few unsubscribes… people who no longer want to hear from you. […]
33 Ways to Collect Email Addresses
Sometimes you just need a few new ideas on where and how to collect email addresses for your business. We all pretty much agree that building your list as aggressively as possible is a key skill for email marketing success. Here are 33 ways to collect email addresses. Some are obvious and some you may […]
The foundation of professional email marketing campaigns
I often talk about various components of email marketing campaigns but don’t always put it in context. Here are the 10 email marketing skills you’ll need to ace to take full advantage of email marketing and get the best results possible. I’ve seen the difference between a bad campaign and a good campaign be as […]
How do you use email personalization?
Personalization has generally been accepted as a good email marketing practice. Like all best practices there are a few myths and misconceptions associated with its usage that you should be aware of. Let’s go through some of the best ways to use personalization. Subject line Using personalized data in the subject line CAN be a […]
Email copywriter? I don’t need no stinking email copywriter!
It just seems like there are certain fields where everyone is an expert! That’s like if you go to the movies, you’re a film critic. If you eat at restaurants, you’re a chef. You drive a car, so you’re a mechanic. You watch Superbowl commercials, so you’re an ad exec. Finally, you receive emails so […]
6 Simple Ways to Make Your Emails Easy to Read
You create emails. You write emails. You send emails… but do your readers read your emails? Have you made it as simple as possible for your audience to digest your message? Remember, there is LOTS of competition for attention in their inbox. Here are six easy ways to make your message more readable and increase […]
Learn How to Create YOUR Email Marketing Campaigns
How do you create your email marketing campaigns? Where does the inspiration come from? We have to constantly create new campaigns for clients so we need to be on the top of our game. Here’s how we keep the creative juices flowing and generate new email marketing campaigns. First we need a plan Usually we […]
What can NBC Sports teach us about relevancy? Not much, actually.
I’ve told you more than once that relevancy is the top reason that people are responsive to your mailings and receiving non-relevant emails is the top reason people unsubscribe from your email list. And I’ve finally found a good example to show you how NOT to do it–courtesy of NBC Sports. During the month of […]