Category: Email Best Practices

New Email Marketing Review for Musicians: Lake Street Dive

I discovered a new band recently,  Lake Street Dive.  They are FANTASTIC! So like any new fan I cruised over to their website to see what I could see.  And of course, I immediately looked for an email sign up form.  Once I got through the registration process I thought other musicians might appreciate a […]

How to Run A/B Split Tests to Improve Your Email Campaign Results

There are a group of professional marketers out there that believe strongly that tracking and measuring the ROI on your marketing money is one of the best ways to optimize your spend.  They also believe that testing your marketing campaigns is one way to gain the highest possible return. I’m one of those types of […]

The changing face of email marketing!

Not too long ago it seemed like the email marketing community had a collective heart failure.  CLEAR… Alas, it was just Gmail attempting to provide a better user experience by pre-sorting your incoming emails into new tabs, like the Promotions tab. The great fear was that if your ‘valuable’ emails got sent to the dreaded […]

Think Social Marketing is Crushing Email? Think Again.

If you’re a marketer or own a business, you’ve heard the hype about social media marketing. You also may have experienced the distinct disappointment of a socially-driven campaign underperforming. A recent study by Custora sheds some new light on this. Email marketing is here to stay. As an email marketing specialist, maybe that statement smacks […]

Basic Email Autoresponder Examples and Tips

I often take for granted that certain styles and methods work with autoresponders and other styles and methods often have the opposite effect. Firstly, it should go without saying, using autoresponders can give you an advantage over your competition right away.  Most companies and professionals don’t use them. So the simple fact of using autoresponders […]

Testing your email marketing campaigns is not for the faint of heart.

This past weekend I attended a marketing conference with a whole heap of powerful online and direct marketers.  It was fantastic to see and share marketing strategies with other pros. One thing jumped out at me was how casual they were about email marketing… … yet at the same time email marketing was the cornerstone […]

Be specific with your email copy

Short post… BIG impact! I’ve been seeing more and more weak email copy these days and it’s been bugging me.  Bugging me because much of it has been coming from big companies or professional marketers who should know better. Finally, I isolated the issue. It’s their writing.  Their email copy breaks a fundamental rule of […]