Most of you know that having an email newsletter is a good thing. Many of you even have the intent to create an email newsletter every month. Somehow, though, things go horribly wrong. It’s pretty rare for me to see a business where the email newsletter is a high priority… …yet it should be! If […]
Category: Email Best Practices
A classic email collection case study: thehockeywriters.com
Sometimes I find an example of email marketing best practices that is just too good to pass up sharing. I was reading in the NHL off season to get my hockey fix, and I came across this website: http://thehockeywriters.com/ Aside from it’s great layout (and content of course), I noticed something. This simple popup showed up […]
Case Study: Local Restaurant New Customer Acquisition
I think one of the best ways to demonstrate good email marketing practices is to show them in real life. Here’s an example of a local promotion for new customer acquisition. You can see from the copy the offer is pretty good. Since I was interested in “$20 off my next bar tab” I had […]
ZinMarketing Reviews the ALS Ice Bucket Challenge Email Strategies
I’m so envious. Somewhere, in some city, in some office, there is a marketing agency, or a marketing person, or a staff member who created the idea for the Ice Bucket Challenge. And in so doing, they created what every marketer dreams of. A bona fide, grand slam, viral marketing campaign… one that includes celebrities, […]
Put some variety in your email subject lines
Short post today designed to help you write more compelling, interesting subject lines. Good subject lines draw you into the message where the message does its job of sending you to the landing page. With that in mind, your subject should be catch your reader’s attention and pair with the first sentence to draw the […]
My best example of an email newsletter campaign (including design)
One of my clients from a few years ago has been continuing to work on their email newsletter and I think today it is one of the BEST examples out there of how to do a newsletter… especially if one of the reasons you do a newsletter is to sell product. Let’s jump right into […]
How to fix a mistake AFTER you’ve sent your email campaign
This topic came up recently after I received an email with a broken link in it. Then I received the correction email. In the next two days I received two more emails with problems in it so I thought I should give you a strategy or two on how to deal with fixing an email […]
Let’s talk about the role of your email landing pages
Here’s a problem I’ve been seeing a lot of lately. You send an email and you have a link on your call-to-action. So far, so good. The link sends your visitor to your home page or perhaps a general page on your site. You expect that your reader will be happy to find the thing […]
Follow me. Like me. Like me. Like me.
Time to talk about calls-to-action. We see the text ‘Like me’ so often these days we think it should mean something. But to a marketing professional, it means nothing… nothing. Yet you see this call-to-action thrown into every ad copy you see on a daily basis. The reason it fails as a call-to-action is that […]
Hey Mitch. Does email personalization still work?
Email personalization is a topic you hear hotly debated in marketing circles… and it has been for some time. First of all. Email personalization is the concept of including a person’s name in an email to make it more, well, personal. In so doing, it becomes more effective because the reader thinks you really are […]